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Sharing Our Knowledge.

We are passionate about demystifying the world of data and regularly talk at events, post articles and host webinars. Why not sign up to our monthly newsletter for all our latest advice? 

Featured Content

Fall In Love With Data

Join us for an in-person networking event where we’ll be discussing best practices around data democratisation. Sharing stories, fun facts and tips on how to:

  • Get people interested in data
  • Improve data literacy within your organisation
  • Engage non-technical stakeholders
  • Source ideas on high ROI data projects
  • Ensure that people use data

A Data-Driven Approach to ICPs.

The problem with ICPs is that they are based on market research and not actual customers. And while it’s useful for people to have an idea of who they are selling and serving, all too often they are quickly forgotten about. Data can help, not only in creating a more realistic profile, but in highlighting the real scope of the opportunity when selling to them.

Why You Don’t Need AI For Personalisation

Delivering personalised experiences is reliant on having the right data and algorithms that typically get smarter over time. The problem is that while 80% of consumers want personalised experiences (Epsilon) it’s also true that 86% of people of consumers say data privacy is a growing concern. And so brands typically don’t have the data to deliver personal experiences in a meaningful way. So how can this be remedied?

Latest Webinars

How Data Builds Great Products

Personalisation At Scale

Creating Value From Data

Recent Events

Latest eBooks

Why Your Startup Needs Data Now

And How To Get Started Quickly!

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Leveraging Marketing Analytics

Take Control Of Your Own Data

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Optimising Your Customer Journey

Using Data To Acquire, Retain & Grow High LTV Customers

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Our Articles

Starting With Data

6 Benefits To Embracing Data
Why Your Startup Needs Data Now
Key Data Lessons For Startups
Anatomy Of A Data Stack
What Is A Data Dictionary?
Avoiding BI Debt
Cost Effective Data Stacks

Data Strategy

The Importance Of Data Strategy
Creating Data-Driven Value
Key Metrics For Subscriptions
Key Metrics For DTC
Key Metrics For eCommerce
Key Metrics For Freemium Apps
Creating Value From Data

Customer Journeys

Customer Journey Data Map

Marketing Analytics

Where to Start With Attribution?
Attribution & Privacy
Improving Marketing ROI
PPC Optimisation
Data-Driven Smarketing
Ideal Customer Profiles

Scaling With Data

Key Advice For Growing With Data
Making A Successful Data Team?
Maximising Data ROI using SCALE
Fast-track With External Support

Data Engineering

Optimising Your Data Stack
Best Practice for SQL Formatting
Data Testing
Introducing sayn
Building A Simple ETL With sayn

Ready To Start Your
Data Engine?

Want to find out what the possibilities are for turning your data into business drivers?

Not sure if your ideas for using data are technically feasible and will generate ROI?

Have a specific use case in mind for your data but don’t know how to get started?

Get in Touch!