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Marketing Analytics

Get, keep and grow profitable customers. Connect your data dots along the customer journey to create one source of the truth.

173tech overlap

Overlap data points from across all your channels to understand the full picture.

173tech privacy (1)

Don’t suffer from privacy gaps. Control every aspect of your attribution.

173tech journey

Understand and optimise the complete customer journey.

One Source Of The Truth.

Modern customer journeys are omni-channel, multi-device and often sporadic in nature. True marketing optimisation comes from layering your data to give a clearer picture on who you are customers are, which ones will bring long-term value and how optimise their journey.

We have guided many clients to step up their marketing game, saving significant amount through optimisation and efficiency gains helping them with:

How It Works.

We work with your the tools and processes you’ve already established or can set up from scratch. You get direct access to the team through weekly calls and a shared slack channel. We deploy a full team to every project for speed and quality assurance consisting of:

1
Project Leads
Who oversee implementation & data strategy.
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Engineering Leads
Who oversee all technical implementation.
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Data Engineers
Who support on infrastructure, implementation, optimisation and maintenance.
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Analytics Engineers
Who support on modelling and insights generation.

Happy Clients.

Over four years our clients have given us an NPS score of 9.5/10. Here’s a few great case studies on the results our marketing analytics project have achieved.

elopage

36% Savings on quarterly marketing spend.

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Petlab

$3.5m yearly efficiency gain on ad spend.

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Bloom

User engagement mapped out across the customer journey.

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Data Sources & Tools We Integrate.

No two clients are the same. Our experienced team have in-depth knowledge of a wide range of data sources and solutions. If you don’t see your data tool here and want to know if we can help? Get in touch!

Frequently Asked Questions.

Whose involvement we'll need.

We join forces with your team. By helping us to understand your business, goals, existing data processes and challenges,  we can better return value from data more quickly.

Having a project manager (e.g. A head of data or a lead analyst) and a technical point of contact would facilitate an efficient on-boarding process and on-going collaboration.

Your time commitment.

To get us up to speed quickly, we typically need a one-hour strategic session to go over your business goals and challenges and a one-hour technical session to understand your existing data stack and best practices. On an ongoing basis, we have a 45-minute weekly sync to provide you with project updates and a shared Slack channel for ad-hoc questions.

The setup we will need.

All we need to get started is access to your tools, sources and any existing data infrastructure and documentation.

Can you work on our existing data stack?

Yes. We work with companies of all sizes and data maturity hence are used to being onboarded quickly within your existing data stack. We collaborate closely with your team to ensure that we follow existing development guidelines and are not affecting your current work stream. We can also help optimise your data stack at your request.

How do you define success metrics for marketing performance?

We start by analysing your customer journey with the goal to optimise long-term marketing ROI: predicted customer lifetime-value (LTV) / total marketing spend. We will work together with your team to curate a set of KPIs tailored for your product, which will be modelled and automated within the data models. 

Ready To Start Your
Data Engine?

Want to find out what the possibilities are for turning your data into business drivers?

Not sure if your ideas for using data are technically feasible and will generate ROI?

Have a specific use case in mind for your data but don’t know how to get started?

Get in Touch!