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The Perfect Blend.

Strategic Thinking + Technical Implementation = Business Impact

Who We Are?

173tech is a London-based analytics agency that helps growing businesses leverage data to create a single source of truth, get closer to customers and make better decisions. By aligning strategy, technology and people, we help unlock granular knowledge of your business today and fuel tomorrow’s growth.

How Do We Work?

We deploy a full project team to every project, ensuring not only that we work quickly but we can QA our work as we go on. We give you direct access to our team throughout the project and our NPS is 9.5/10.

NPS Score 2023
Focus On What’s Important

Not just ‘numbers for numbers sake.’ We keep laser focused on metrics which will grow your business by aligning with business strategy.

Create Value & Iterate

Don’t wait months to see value from data. We start with KPIs and expand outward bringing you maximum return on your data investment.

A Partner To Your People

We work as a flexible extension to your team. We help you fast-track complex and time-consuming projects and developments.

Our Story


Our core team previously led analytics at dating giant Bumble and oversaw its growth from an idea to $3 billion exit in under 5 years. We have since been using data to accelerate growth across businesses in a wide number of fields with great success.


We are a growing company seeking to establish ourselves as leaders in all things data. We love constantly learning new things, improving our skillsets, and sharing our knowledge. The 173 team is well-known for our friendly and approachable nature.


We aim to grow alongside our clients. We understand that their success is our success and we ultimately hope they outgrow us and in-house their data requirements. We seek to add to our team, add to our knowledge and continue to help businesses adopt data.

Meet The Team

We are a small, closely knit team who are very open and accessible. We are all based in London with offices in Old Street.


Candice Ren

Background: Candice was previously Head of Analytics at Bumble, building the team from day 0 to helping hundreds of millions of users find love and whose team was tasked with optimising the user journey and monetisation efforts across its portfolio of apps.

Project Role: Candice oversees the strategy, analytics and data science part of the pipeline, ensuring your data solution is tightly aligned with your business goals and generates high ROI. She loves finding Aha! Moments and low hanging fruits from data.

Fun Fact: Candice is one of the two trained sommeliers in the team. Can you guess the other?

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Robin Watteaux

Background: Robin has 10+ years of experience with a focus on end-to-end analytics, marketing and strategic planning, working with work-leading brands such as Bumble and Google.

Project Role: Robin is one of our co-founders and leads the implementation team, which includes project management and being the key point of contact for most clients. His goal is to ensure we turn your data into its maximum value.

Fun Fact: A huge rock/pop/indie music fan, you might spot Robin at a gig around London!

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VP Data Engineering

Adrian Macias

Background: Adrian has 15+ years of experience building and optimising state of the art analytics infrastructures, geared at facilitating value generation from analytics teams. He has worked with leading tech companies such as Bumble and Kelkoo and eats Petabytes for breakfast.

Project Role: Adrian oversees all our projects from a data architecture and infrastructure prospective. He has a wealth of experience across a wide variety of setups and tools and is our go-to person on technical issues.

Fun Fact: Adrian is Chief Petsitter for Millie who has been known to visit the office. She is not much for coding but we've never been bothered by squirrels.

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Strategy Manager

Oliver Gwynne

Background: Oliver comes to us with over a decade of experience of consulting in marketing, automation and analytics, having been involved in a number of change programmes looking to leverage data for HSBC, BT, Sky and many more.

Project Role: Oliver typically works ' behind the scenes' of the project. His primary focus is working with the implementation team to ensure that they deliver value throughout the project and the overall strategic picture is not forgotten in day-to-day tasks.

Fun Fact: In his spare time, Oliver is the lead producer and writer for musical ensemble, Parrot Peel.

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Data Engineer

Sotiris Gkoulimaris

Background: When Sotiris joined 173tech it was so he could make the switch from data analysis to engineering and has been thriving ever since!

Project Role: Sotiris has particular expertise in big data applications and helps to establish best practices with experiences in warehouse deployment and optimise their data pipelines.

Fun Fact: Sotiris is a keen guitar player and has been in a few bands!

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Data Analyst

Jozefina Gramatikova

Background: Jozefina joined us after a Master's research project in elementary particle physics - using huge amounts of data from the particle detector ATLAS at CERN and falling in love with statistical methods.

Project Role: Jozefina models data and provides quality assurance to ensure that as we transform the data into your KPIs, we reflect one source of the truth.

Her favourite thing to work on is analysing data to interpret patterns and trends using Python and mathematics.

Fun Fact: Jozefina has a passion for hiking and achieving goals.

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Data Analyst

Tori Kok

Background: Tori joined us after completing a data project in Auditory Neuroscience aimed at investigating the neural networks of tinnitus. Her background in research leads her to enjoy deep-dive analysis into our clients' data.

Project Role: As a Data Analyst, Tori's role involves the transformation and modelling of data from disparate sources, often working in SQL and python. She enjoys doing deep-dives into specific questions and modelling user behaviour.

Fun Fact: Tori is a self-declared Champagne expert and is the second trained sommelier on the team.

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Senior Data Analyst

Ruben Scott

Background: Ruben has seven years experience working in the financial data sector. He has experience across data collection, process automation and data analysis roles, helping to optimise processes and deliver valuable insights from data.

Project Role: On a typical project, Ruben helps clients understand their data and turn it into actionable insights. This ranges from defining their key data definitions, creating the models to bring these concepts to life, and providing deep dive analysis.

Fun Fact: Ruben has hitchhiked in over 15 countries. Highlights include Eastern Europe, Iceland and Australia.

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Technology We Use

No two clients are the same, our experienced team have knowledge of a wide range of data sources, tools and technologies. If you don’t see your tech on the list, please get in touch!

Ready To Start Your Data Engine?

Want to find out what the possibilities are for turning your data into business drivers?

Not sure if your ideas for using data are technically feasible and will generate ROI?

Have a specific use case in mind for your data but don’t know how to get started?

Get in Touch!

We are the perfect blend of strategic thinking and technical implementation.


Old Street, London