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The Perfect Blend.

Strategic Thinking + Technical Implementation = Business Impact

Our Story


Our core team previously led analytics at dating giant Bumble and oversaw its growth from an idea to $3 billion exit in under 5 years. We have since been using data to accelerate growth across businesses in a wide number of fields with great success.


We are a growing company seeking to establish ourselves as leaders in all things data. We love constantly learning new things, improving our skillsets, and sharing our knowledge. The 173 team is well-known for our friendly and approachable nature.


We aim to grow alongside our clients. We understand that their success is our success and we ultimately hope they outgrow us and in-house their data requirements. We seek to add to our team, add to our knowledge and continue to help businesses adopt data.

How It Works

We work with your the tools and processes you’ve already established or can set up from scratch. You get direct access to the team through weekly calls and a shared slack channel. We deploy a full team to every project for speed and quality assurance consisting of:

Project Leads
Who oversee implementation & data strategy.
Engineering Leads
Who oversee all technical implementation.
Data Engineers
Who supports on infrastructure, implementation, optimisation and maintenance.
Data Analysts
Who support on modelling and insights generation.

Meet The Team


Candice Ren

Background: Candice was previously Head of Analytics at Bumble, building the team from day 0 to helping hundreds of millions of users find love and whose team was tasked with optimising the user journey and monetisation efforts across its portfolio of apps.

Project Role: Candice oversees the strategy, analytics and data science part of the pipeline, ensuring your data solution is tightly aligned with your business goals and generates high ROI. She loves finding Aha! Moments and low hanging fruits from data.

Fun Fact: Candice is one of the two trained sommeliers in the team. Can you guess the other?

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Data Architect

Adrian Macias

Background: Adrian has 15+ years of experience building and optimising state of the art analytics infrastructures, geared at facilitating value generation from analytics teams. He has worked with leading tech companies such as Bumble and Kelkoo and eats Petabytes for breakfast.

Project Role: Adrian oversees all our projects from a data architecture and infrastructure prospective. He has a wealth of experience across a wide variety of setups and tools and is our go-to person on technical issues.

Fun Fact: Adrian is Chief Petsitter for Mia who has been known to visit the office. She is not much for coding but we've never been bothered by squirrels.

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Senior Data Analyst

Ruben Scott

Background: Ruben has seven years experience working in the financial data sector. He has experience across data collection, process automation and data analysis roles, helping to optimise processes and deliver valuable insights from data.

Project Role: On a typical project, Ruben helps clients understand their data and turn it into actionable insights. This ranges from defining their key data definitions, creating the models to bring these concepts to life, and providing deep dive analysis.

Fun Fact: Ruben has hitchhiked in over 15 countries. Highlights include Eastern Europe, Iceland and Australia.

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Data Strategist

Oliver Gwynne

Background: Oliver comes to us with over a decade of experience of consulting in marketing, automation and analytics, having been involved in a number of change programmes looking to leverage data for HSBC, BT, Sky and many more.

Project Role: Oliver typically works ' behind the scenes' of the project. His primary focus is working with the implementation team to ensure that they deliver value throughout the project and the overall strategic picture is not forgotten in day-to-day tasks.

Fun Fact: In his spare time, Oliver is the lead producer and writer for musical ensemble, Parrot Peel.

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Data Engineer

Sotiris Gkoulimaris

Background: When Sotiris joined 173tech it was so he could make the switch from data analysis to engineering and has been thriving ever since!

Project Role: Sotiris has particular expertise in big data applications and helps to establish best practices with experiences in warehouse deployment and optimise their data pipelines.

Fun Fact: Sotiris is a keen guitar player and has been in a few bands!

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Data Analyst

Kamalpreet Sadhra

Background: Kamalpreet comes to us with a background in Clinical Neuroscience and experience in the pharmaceutical industry.

Project Role: Kam works on everything from data collection, through to analysis and visualisation and helps to deliver critical business insights to our clients.

Fun Fact: Kam loves finding facts about Marvel cinematic universe and researching the timeline of all the new shows/movies. 

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Data Analyst

Emeric Bucaille

Background: Emeric joins us with a background in machine learning and data analysis having worked with Veolia. 

Project Role: Emeric focuses on delivering actionable insights for our clients through thorough modelling and analysis of data. He tries to help people become data savvy in order for them to make better decisions for their business.

Fun Fact: Emeric is a keen diver and has been mastering his breath-holding skills to attempt more free diving escapades. He watches "The Big Blue" at least twice a year, a ritual that keeps his underwater passion alive and kicking!

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What Are Our Values?

We help organisations of all shapes and sizes scale their data function. We work closely with your team to ensure everything we build has a direct impact on your business. Creating value is more than just a slogan for us. It drives everything we do.

Focus On What’s Important

Not just ‘numbers for numbers sake.’ We keep laser focused on metrics which will grow your business by aligning with business strategy.

Create Value & Iterate

Don’t wait months to see value from data. We start with KPIs and expand outward bringing you maximum return on your data investment.

A Partner To Your People

We work as a flexible extension to your team. We help you fast-track complex and time-consuming projects and developments.

Technology We Use

No two clients are the same, our experienced team have knowledge of a wide range of data sources, tools and technologies. If you don’t see your tech on the list, please get in touch!

Ready To Start Your
Data Engine?

Want to find out what the possibilities are for turning your data into business drivers?

Not sure if your ideas for using data are technically feasible and will generate ROI?

Have a specific use case in mind for your data but don’t know how to get started?

Get in Touch!