Events

Webinars, Podcasts, Panels & More

London Networking Event

We are celebrating 5 years in business with a London networking session. The theme is Creating Value With Data and we will we will break into groups to discus break up into groups to discuss key challenges and best practices. We like this format as it means you meet everyone at the event and should come away with fresh ideas.

Creating Value With Data Webinar

173tech are celebrating five years in business with another great webinar covering: How best to tie together business strategy and data requirements, what are the struggles in setting up data infrastructure for the long-term & where can data teams have the biggest impact on business operations.

Marketing: Growth vs Brand

There has been a bit of a buzz in the marketing world as more experts are advocating towards brand-led marketing and away from growth marketing tactics. In this unscripted 15 minute discussion, Candice and Oliver discuss the reasons for this trend, the difficulties with attribution and how companies should assign their budget to the right marketing mix.

Careers In Analytics

In this X livestream, Oliver discusses his career path into analytics and shares his thoughts on what people entering the industry should prioritise and where he sees the future.

Data-Driven Marketing

In this interview Oliver Gwynne talks about how to embed data within the marketing funnel and optimise all aspects of awareness, conversion and aligning marketing to higher lifetime customers.

How to A/B Test Product Changes

In a follow-up to our Seedcamp Firsts conversation on data, Venture Partner Devin Hunt and our founder Candice Ren dive deep into A/B testing and good data science practices.

Data-Driven Strategies For Marketing

Oliver shares valuable insights and practical tips on leveraging data to achieve sustainable growth. From implementing effective analytics to making informed decisions in gaining a competitive edge and driving business success.

Fall In Love With Data

Sharing stories, fun facts and tips on how to:

Get people interested in data
Improve data literacy within your organisation
Engage non-technical stakeholders
Source ideas on high ROI data projects
Ensure that people use data

How Data Builds Great Products

173tech and our partner Seedcamp discuss data for startup products including establishing Northstar metrics, user journey analytics, feature analytics, data dictionaries, and strategies for effective data sharing among teams.

Personalisation At Scale

173tech and our partner Census discuss Reverse ETL, an efficient and powerful way to activate valuable customer data for all teamsPersonalisation is at the core of customer closeness but collecting information across different channels and ensuring the right message, to the right people at the right time is difficult.

Ignite Growth Event

Our co-founder Candice was a panelist speaker at this event hosted by HSBC Innovation Banking and Seedrs, focusing on how Startups can leverage investment, which metrics really matter and how to optimise customer acquisition and retention.

Using Data As A Product Manager

Discover how data-driven decision-making, innovation, and delivering exceptional products go hand in hand. We were delighted to be a part of this great panel and talk about AB testing essential at the 39:12 minute mark.

Creating Value With Data

Data is one of the few investments that can generate unlimited ROI. Yet businesses of all sizes find it challenging to unlock the full value of data. We share our expertise…

Preventing Churn With Retention Analysis In Metabase

In this webinar with valued partner Metabase, we discussed: What is retention analysis? How does retention analysis help to prevent churn? And how to build retention analysis using SQL editor in Metabase. You can even follow along with the exercise by using the SQL code snippet here.

Big Risk Energy Podcast

Our co-founder Candice Ren was a guest on Roei Samuel’s Big Risk Energy podcast. She speaks about the big decisions in her professional life, moving countries to pursue her career, how companies should look to scale data, as well as exploring her motivations to start 173tech.

NextTECHNow

Candice was on the panel of NextTECHNow who hosted a Generative AI Annual Planning Innovation event with Spark Foundry.

Tracking In The Age Of Privacy

In the age of privacy, how do you ensure visibility over your traffic and continue to be customer centric? In this webinar we will explain why a cookieless world is nothing to fear about. The secret is in your own data!

Building A World Class Data Team

How do you ensure you have the right people, processes and infrastructure to fuel your data requirements? We discussed all this and more with a talk with partners Seedcamp.

Starting With Data

What’s the best way to get started with data and ensure ROI from building a data stack? What are the components of a data pipeline? How do you tie together data strategy? We cover all this and more!

Ready To Start Your
Data Engine?

Want to find out what the possibilities are for turning your data into business drivers?

Not sure if your ideas for using data are technically feasible and will generate ROI?

Have a specific use case in mind for your data but don’t know how to get started?

Get in Touch!