Turn Data + AI Into Your Competitive Edge

Turn Data + AI Into Your Competitive Edge

173tech is your on‑demand fractional embedded data team

From First Click to Lifetime Value

We understand what drives value across the whole customer journey

Discover

Attract the right people
to your brand

Activate

Turn interest into
meaningful action

Engage

Build habits and deepen customer engagement
Stickier features
drive loyalty

Retain

Keep customers coming back and reduce churn
35% churn
reduction

Expand

Increase share of wallet and customer value

Finding Opportunities
Where Growth Compounds

Where is our next
$10m of growth?

Which customers will
become our most valuable?

How can AI turn customer signals into action?

From Foundations to Agentic AI

Start where you are. Build what you need.

Data Foundations

Trusted, connected and built to scale.

Intelligent Models

Understand, predict and recommend.

Agentic AI

Systems that personalise, automate and act.

How We Build

Value First

No technology for technology’s sake. No unnecessary over-engineering. Start with the commercial outcome and work backwards.

Engineered to Evolve

Robust, scalable, cost-efficient and modular. Easy to adapt and expand as the underlying data, technology and business change.

Built Into How You Work

Data and intelligence fit naturally into your workflows. Complexity stays behind the scenes.

Ready for In-House Teams

Maintainable, documented and designed for your team to own, operate and extend.

With Technology You Own

We are technology-agnostic. We understand your landscape, work with your existing stack and choose the right tools for what you need to achieve.

Built by People Who Have
Been in Your Seat

Our award-winning team comes from building and leading data functions in-house. We know what good looks like because we have had to live with what we build.

Join Our 50+ Success Stories
Across SaaS, D2C, Apps & More

When You Own Your Data
You Own Your Future

Let’s talk

Speak with a data expert about your goals, challenges, or roadmap.

We are happy to offer honest input, share best practices, and point you in the right direction, even if we do not work together.

Reach out today, we are here to help!