Turn Data + AI Into Your Competitive Edge
Turn Data + AI Into Your Competitive Edge
173tech is your on‑demand fractional embedded data team
From First Click to Lifetime Value
We understand what drives value across the whole customer journey
Finding Opportunities
Where Growth Compounds
From Foundations to Agentic AI
Start where you are. Build what you need.

Data Foundations
Trusted, connected and built to scale.

Intelligent Models
Understand, predict and recommend.

Agentic AI
Systems that personalise, automate and act.
How We Build

Value First
No technology for technology’s sake. No unnecessary over-engineering. Start with the commercial outcome and work backwards.

Engineered to Evolve
Robust, scalable, cost-efficient and modular. Easy to adapt and expand as the underlying data, technology and business change.

Built Into How You Work
Data and intelligence fit naturally into your workflows. Complexity stays behind the scenes.

Ready for In-House Teams
Maintainable, documented and designed for your team to own, operate and extend.
With Technology You Own
We are technology-agnostic. We understand your landscape, work with your existing stack and choose the right tools for what you need to achieve.
Built by People Who Have
Been in Your Seat
Our award-winning team comes from building and leading data functions in-house. We know what good looks like because we have had to live with what we build.
Join Our 50+ Success Stories
Across SaaS, D2C, Apps & More
When You Own Your Data
You Own Your Future
Let’s talk
Speak with a data expert about your goals, challenges, or roadmap.
We are happy to offer honest input, share best practices, and point you in the right direction, even if we do not work together.
Reach out today, we are here to help!