Maximise Data ROI with the S.C.A.L.E principle How do you make the most out of your data? How do you ensure that your investment into infrastructure and analysis pays off?…
read moreIntroducing SAYN In simple terms, SAYN is an open source data processing framework. We have built it to be the simplest framework whilst maintaining full flexibility. Users can select from multiple predefined…
read moreFreemium Apps: Five Data Strategies To Increase Revenue Freemium apps offer a set of baseline functionalities for free and premium features with a fee, typically on a subscription basis. LinkedIn is…
read moreGetting Started With eCommerce Analytics All roads lead to Rome. When it comes to eCommerce analytics, there are almost too many available routes. You might be juggling insights from multiple…
read moreActivating Your Customer Data Customer data can be an invaluable asset that can provide companies with insights into their customers' behaviours, preferences, and needs. By analysing this data, companies can tailor…
read moreHow To Measure Retention We're all probably familiar with the stat that it costs 5 times more to acquire new customers than retaining existing ones and that increasing customer retention…
read moreUsing Data To Improve Marketing ROI When it comes to data and analytics, the first 'port of call' is often attribution, understanding in black and white which channels are converting…
read moreTen Tips To Avoid BI Debt Here at 173tech, we're passionate about delivering value from data. One of the biggest challenges with this, is that because BI infrastructure has an…
read moreOptimising Your Data Stack In The Extraction Layer What is it? The “Extraction Layer” consists of automated processes to extract data from your various sources such as app & website…
read moreAccelerating Growth Cycles with Analytics, Part 3: User Engagement Once users are activated, the next goal is to increase the intensity and frequency of their actions, aka higher engagement levels.…
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