Heroes is a technology-driven company that acquires, operates, and scales multiple e-commerce businesses. With so many brands to keep track of, they were looking for a centralised analytics platform that could automate reporting and compare like-for-like.
We designed and built a bespoke data stack that allowed Heroes to pull through granular product info across their brands into one platform, allowing them to compare and contrast performance their entire portfolio and share We automated reports on brand management, profit & loss and more, drastically reducing the time taken to compile reports.
Reporting reduced from 4 hours to 4 minutes. Granular performance metrics down to the product and variant level across 20+ eCommerce brands supported rapid growth and more confidence in marketing investments.
Gain
High-quality pet supplement business Petlab were spending big on digital but lacking visibility on customer lifetime value and long-term marketing ROI, they wanted a centralised, accurate record of marketing spend and attribution.
We connected and modelled data from Shopify, Facebook, Google as well as their subscription portal which enabled us to not only centralise the marketing spend but also create a comprehensive cohort analysis on subscription revenue and retention. We also built predictive models for customer lifetime value so that as soon as new customers were acquired, Petlab understood their potential worth.
The centralised data pipeline and reporting helped Petlab’s marketing team identify huge cost-savings of $3.5m a year. The LTV model also helped the company understand which segments are the most valuable and why.
Numan is a fast-growing eCommerce brand focusing on men’s health. It was sitting on a wealth of operational data waiting to be structured, transformed and provide valuable insights to the business at scale and PII-compliant.
Our work modernised Numan’s data stack and was a springboard for the team to find new efficiencies. We assisted in their search of a seasoned Director of Data and the onboarding of new data recruits. We continued to support the team on data infrastructure, engineering and strategy before successfully handing over the stack.
This is a great example of how we can help you fast-track analytics. In just a matter of months Numan had a scaleable tool stack and a new data team in place and we supported them until they could completely take over.
Momentary Ink is the world's largest temporary and semi-permanent tattoo brand. The team was feeling constrained by Shopify Analytics, which was not able to provide in-depth and granular information on customers and products they needed to optimise their ad spend.
We designed a flexible reporting suite allowing the team easily zoom in and out of customer cohort, product and fulfilment performances, and benchmark against automated revenue forecast. The ongoing monthly costs of this solution were less than $100 but it allowed them to re-align their marketing to target high LTV customers.
Not only were we able to automated all core reporting, but by modelling lifetime value and sending this back to advertising channels Momentary Ink were able to save $250k a year on their marketing budget, whilst improving performance.
Wonderbly provide highly personalised books, so it was ironic that their data platform Kleene was getting in the way of them providing highly personalised experiences. They recognised a need to migrate away from their ‘off-the-shelf’ solution Kleene and implement their own data stack.
Migration is about more than just moving the data over. It is a chance to reflect and re-organise the key concepts of your business. We worked closely with the Wonderbly team not only to move the data, but refactor a lot of the underlying models.
Not only were we able to help Wonderbly quickly set up a new, scaleable data infrastructure but we also provided a clear blueprint of what ‘good‘ looks like for data modelling and a plan to allow them to track customer journeys and enhance their personalisation strategy going forward.
MeUndies is a global underwear and loungewear brand who had been reliant on external help for the ingestion and modelling of data, but were now looking to build an in-house function. They were looking for an agency to help put in place a solid foundation, establish best practices, and onboard their team.
We integrated and modelling data from a wide range of marketing and customer sources and feeding these models into dashboards. As all of our code is well-formatted and fully documented, we were able to easily onboard a data analyst and engineer for MeUndies’ ongoing needs.
Our work built a solid foundation which means that MeUndies have all their core data sources in one place with dashboards which answer those day-to-day questions of the business. It also meant that MeUndies were able to hire up-and-coming talent, representing a significant $100k+ savings vs the more experienced team which would have been needed to deliver this work. We continued to act like an extension of their team before fully passing over.
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