Freemium Apps: Five Data Strategies To Increase Revenue Freemium apps offer a set of baseline functionalities for free and premium features with a fee, typically on a subscription basis. LinkedIn is…
read moreThe Extraction Layer What is it? The “Extraction Layer” consists of automated processes to extract data from your various sources such as app & website events, replica databases, digital marketing…
read moreAccelerating Growth Cycles with Analytics, Part 3: User Engagement Once users are activated, the next goal is to increase the intensity and frequency of their actions, aka higher engagement levels.…
read moreAccelerating Growth With Analytics: User Activation Once you get users through the door (or onto the app or website), you want them to make certain actions so they move on…
read moreUsing Analytics To Improve Customer Acquisition Every business is looking to leverage digital channels to find new customers and users, but competition is fierce! The secret weapon to winning the traffic…
read moreData Sources These are your various systems that generate and collect data. It ranges from your website, marketing channels and attribution tool, to CRM systems, backend and operational databases and…
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