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Aligning Data Strategy With Company Growth
Aligning Data Strategy With Company Growth

Aligning data strategy with growth is vital for businesses to leverage the full potential of their data and drive sustainable growth.

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Scaling Your Data: The Fly Stage 
Scaling Your Data: The Fly Stage 

Scaling Your Data: The Fly Stage In today's rapidly evolving business landscape, organisations are increasingly turning to predictive analytics to gain a competitive edge, but embedding data across an organisation…

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Scaling Your Data: The Run Stage
Scaling Your Data: The Run Stage

Scaling Your Data: The Run Stage In today's data-centric world, businesses that harness the power of analytics have a competitive advantage. Analytics is a journey and we’ve separated out that…

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Scaling Your Data: The Walk Stage
Scaling Your Data: The Walk Stage

Scaling Your Data: The Walk Stage In today's data-driven world, businesses are increasingly realising the importance of leveraging analytics to gain insights and make informed decisions. Analytics is a journey…

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What Makes A Successful Data Team?
What Makes A Successful Data Team?

What Makes A Successful Data Team? The #1 thing that all data team should strive for is to be: Value-Driven It might seem vague at first but it is an…

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Attribution In The Privacy Era
Attribution In The Privacy Era

Attribution In The Privacy Era Attribution is the process of assigning core business entities (i.e. users, orders, leads, etc.) to a marketing provenance (i.e. source, campaign, ad, placement, etc.). It…

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Crucial Advice For Growing With Data
Crucial Advice For Growing With Data

Crucial Advice For Growing With Data The great thing about being an analytics agency is that we get to work alongside a wide breadth of different clients, all at different…

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Analytics Essentials: Data Dictionary
Analytics Essentials: Data Dictionary

Analytics Essentials: Data Dictionary A data dictionary captures and defines KPIs across all business functions. It outlines the business and technical definitions for each metric along with other useful information. …

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3 Key Data Lessons For Startups
3 Key Data Lessons For Startups

3 Key Data Lessons For Startups Getting a startup off the ground can be a roller coaster ride! In the first couple of years - you convinced investors, built an…

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Why Your Startup Needs Data Now
Why Your Startup Needs Data Now

Why Your Startup Needs Data Now A lot of startups we talk to are worried about making an expensive mistake when it comes to setting up their data stack, but…

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