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Why Your Startup Needs Data Now
Why Your Startup Needs Data Now

Why Your Startup Needs Data Now A lot of startups we talk to are worried about making an expensive mistake when it comes to setting up their data stack, but…

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6 Benefits To Embracing Data
6 Benefits To Embracing Data

Six Benefits To Embracing Data Data is the new oil. It's often difficult to find. Can be painstaking to bring to the surface, and is only valuable once it's been…

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The Importance Of Data Strategy
The Importance Of Data Strategy

The Importance Of Data Strategy You may have heard the adage "Don't start with the data, start with the problem." But which problems do you start with? And how will…

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Setting Up A Data Stack Without Breaking The Piggy Bank
Setting Up A Data Stack Without Breaking The Piggy Bank

Setting Up A Data Stack Without Breaking The Piggy Bank Here at 173tech we are passionate about driving ROI from data and analytics. One of the biggest blockers to this…

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Freemium Apps: Five Data Strategies To Increase Revenue
Freemium Apps: Five Data Strategies To Increase Revenue

Freemium Apps: Five Data Strategies To Increase Revenue Freemium apps offer a set of baseline functionalities for free and premium features with a fee, typically on a subscription basis. LinkedIn is…

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Getting Started With eCommerce Analytics
Getting Started With eCommerce Analytics

Getting Started With eCommerce Analytics All roads lead to Rome. When it comes to eCommerce analytics, there are almost too many available routes. You might be juggling insights from multiple…

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Activating Your Customer Data
Activating Your Customer Data

Activating Your Customer Data Customer data can be an invaluable asset that can provide companies with insights into their customers' behaviours, preferences, and needs. By analysing this data, companies can tailor…

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Using Data To Improve Marketing ROI
Using Data To Improve Marketing ROI

Using Data To Improve Marketing ROI When it comes to data and analytics, the first 'port of call' is often attribution, understanding in black and white which channels are converting…

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Ten Tips To Avoid BI Debt
Ten Tips To Avoid BI Debt

Ten Tips To Avoid BI Debt Here at 173tech, we're passionate about delivering value from data. One of the biggest challenges with this, is that because BI infrastructure has an…

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Optimising Your Data Stack
Optimising Your Data Stack

Optimising Your Data Stack In  The Extraction Layer What is it? The “Extraction Layer” consists of automated processes to extract data from your various sources such as app & website…

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