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Attribution In The Privacy Era
The Privacy Balancing Act Privacy is a key concern to customers that is not going to go away and many brands are forced to try and find a compromise between…
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Analytics Essentials: Data Dictionary
Consider Your User Journey We talked about customer-centricity. Your KPI list needs to capture the user journey and ensure it measures how successfully you are nurturing, converting and retaining your…
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Why Your Startup Needs Data Now
Why Your Startup Needs Data Now A lot of startups we talk to are worried about making an expensive mistake when it comes to setting up their data stack, but…
read more6 Benefits To Embracing Data
Six Benefits To Embracing Data Data is the new oil. It's often difficult to find. Can be painstaking to bring to the surface, and is only valuable once it's been…
read moreThe Importance Of Data Strategy
The Importance Of Data Strategy You may have heard the adage "Don't start with the data, start with the problem." But which problems do you start with? And how will…
read moreSetting Up A Data Stack Without Breaking The Piggy Bank
Setting Up A Data Stack Without Breaking The Piggy Bank Here at 173tech we are passionate about driving ROI from data and analytics. One of the biggest blockers to this…
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