Six Benefits To Embracing Data Data is the new oil. It's often difficult to find. Can be painstaking to bring to the surface, and is only valuable once it's been…
read moreThe Importance Of Data Strategy You may have heard the adage "Don't start with the data, start with the problem." But which problems do you start with? And how will…
read moreProduct Variants: The difficulty measuring performance in Shopify Shopify analytics tend to offer incomplete and somewhat inaccurate insights, especially on key metrics such as Average Order Value and Customer Lifetime Value.…
read moreWhy analytics from Google & Shopify don't match. Analytics is all about transforming the world around us into cold, hard facts which can inform our decisions. So it can be…
read moreSetting Up A Data Stack Without Breaking The Piggy Bank Here at 173tech we are passionate about driving ROI from data and analytics. One of the biggest blockers to this…
read moreTaking Your Facebook Messenger Data Further Disclaimer - All the visualisations in this project were created using my personal Facebook data, all of the data has been anonymised and all participants consented…
read moreMaximise Data ROI with the S.C.A.L.E principle How do you make the most out of your data? How do you ensure that your investment into infrastructure and analysis pays off?…
read moreFreemium Apps: Five Data Strategies To Increase Revenue Freemium apps offer a set of baseline functionalities for free and premium features with a fee, typically on a subscription basis. LinkedIn is…
read moreGetting Started With eCommerce Analytics All roads lead to Rome. When it comes to eCommerce analytics, there are almost too many available routes. You might be juggling insights from multiple…
read moreActivating Your Customer Data Customer data can be an invaluable asset that can provide companies with insights into their customers' behaviours, preferences, and needs. By analysing this data, companies can tailor…
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