loader image

analytics

Why you DON’T need AI for personalisation
Why you DON’T need AI for personalisation

Why you DON’T need AI for personalisation “Personalisation at scale.” Has been something of mission statement for a lot of marketing departments in the past few years. And while this…

read more
1280 720 173tech
Where Are You On Your Analytics Journey?
Where Are You On Your Analytics Journey?

Where Are You On Your Data Journey? In today's data-driven world, understanding your company's data maturity has become more crucial than ever. Data has transformed from a mere byproduct of…

read more
1920 1080 173tech
Off-The-Shelf vs. Bespoke Data: Maximising Upselling
Off-The-Shelf vs. Bespoke Data: Maximising Upselling

Off-The-Shelf vs. Bespoke Data: Maximising Upselling Most companies recognise that being data-driven can help them optimise their client journey and operations. In order to facilitate this, they need data tools.…

read more
1920 1080 173tech
Aligning Data Strategy With Company Growth
Aligning Data Strategy With Company Growth

Aligning data strategy with growth is vital for businesses to leverage the full potential of their data and drive sustainable growth.

read more
1920 1080 173tech
Scaling Your Data: The Fly Stage 
Scaling Your Data: The Fly Stage 

Scaling Your Data: The Fly Stage In today's rapidly evolving business landscape, organisations are increasingly turning to predictive analytics to gain a competitive edge, but embedding data across an organisation…

read more
1920 1080 173tech
Scaling Your Data: The Run Stage
Scaling Your Data: The Run Stage

Scaling Your Data: The Run Stage In today's data-centric world, businesses that harness the power of analytics have a competitive advantage. Analytics is a journey and we’ve separated out that…

read more
1920 1080 173tech
Scaling Your Data: The Walk Stage
Scaling Your Data: The Walk Stage

Scaling Your Data: The Walk Stage In today's data-driven world, businesses are increasingly realising the importance of leveraging analytics to gain insights and make informed decisions. Analytics is a journey…

read more
1920 1080 173tech
Customer Data Platforms: Off-The-Shelf vs Composable
Customer Data Platforms: Off-The-Shelf vs Composable

Customer Data Platforms: Off-The-Shelf vs Composable Every business is looking to get closer to their customers and create that ‘one source of the truth’ but this can be immensely challenging.…

read more
1920 1080 173tech
What Makes A Successful Data Team?
What Makes A Successful Data Team?

What Makes A Successful Data Team? The #1 thing that all data team should strive for is to be: Value-Driven It might seem vague at first but it is an…

read more
1280 720 173tech
Attribution In The Privacy Era
Attribution In The Privacy Era

Attribution In The Privacy Era Attribution is the process of assigning core business entities (i.e. users, orders, leads, etc.) to a marketing provenance (i.e. source, campaign, ad, placement, etc.). It…

read more
1920 1080 173tech