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A Data-Driven Approach To Ideal Customer Profiles
A Data-Driven Approach To Ideal Customer Profiles

A Data-Driven Approach To Ideal Customer Profiles What is an Ideal Customer Profile?An Ideal Customer Profile is a hypothetical description of the type of customer(s) you’d like to sell to.…

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Crucial Advice For Growing With Data
Crucial Advice For Growing With Data

Crucial Advice For Growing With Data The great thing about being an analytics agency is that we get to work alongside a wide breadth of different clients, all at different…

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Analytics Essentials: Data Dictionary
Analytics Essentials: Data Dictionary

Analytics Essentials: Data Dictionary A data dictionary captures and defines KPIs across all business functions. It outlines the business and technical definitions for each metric along with other useful information. …

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Customer Journey Data Map
Customer Journey Data Map

Customer Journey Data Map All (data) strategies start from the customer journey. How do consumers come to know about your products and services? What level of nurturing or product education…

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Where to start with Marketing Attribution?
Where to start with Marketing Attribution?

Where to start with Marketing Attribution? “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker While ever there’s been businesses…

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Why Your Startup Needs Data Now
Why Your Startup Needs Data Now

Why Your Startup Needs Data Now A lot of startups we talk to are worried about making an expensive mistake when it comes to setting up their data stack, but…

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6 Benefits To Embracing Data
6 Benefits To Embracing Data

Six Benefits To Embracing Data Data is the new oil. It's often difficult to find. Can be painstaking to bring to the surface, and is only valuable once it's been…

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The Importance Of Data Strategy
The Importance Of Data Strategy

The Importance Of Data Strategy You may have heard the adage "Don't start with the data, start with the problem." But which problems do you start with? And how will…

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Is Shopify A Blocker To Customer Closeness?
Is Shopify A Blocker To Customer Closeness?

Product Variants: The difficulty measuring performance in Shopify Shopify analytics tend to offer incomplete and somewhat inaccurate insights, especially on key metrics such as Average Order Value and Customer Lifetime Value.…

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Why Analytics From Google & Shopify Don’t Match.
Why Analytics From Google & Shopify Don’t Match.

Why analytics from Google & Shopify don't match. Analytics is all about transforming the world around us into cold, hard facts which can inform our decisions. So it can be…

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