What Makes A Successful Data Team? The #1 thing that all data team should strive for is to be: Value-Driven It might seem vague at first but it is an…
read moreAttribution In The Privacy Era Attribution is the process of assigning core business entities (i.e. users, orders, leads, etc.) to a marketing provenance (i.e. source, campaign, ad, placement, etc.). It…
read moreCrucial Advice For Growing With Data The great thing about being an analytics agency is that we get to work alongside a wide breadth of different clients, all at different…
read moreAnalytics Essentials: Data Dictionary A data dictionary captures and defines KPIs across all business functions. It outlines the business and technical definitions for each metric along with other useful information. …
read more3 Key Data Lessons For Startups Getting a startup off the ground can be a roller coaster ride! In the first couple of years - you convinced investors, built an…
read moreSetting Up A Data Stack Without Breaking The Piggy Bank Here at 173tech we are passionate about driving ROI from data and analytics. One of the biggest blockers to this…
read moreFreemium Apps: Five Data Strategies To Increase Revenue Freemium apps offer a set of baseline functionalities for free and premium features with a fee, typically on a subscription basis. LinkedIn is…
read moreGetting Started With eCommerce Analytics All roads lead to Rome. When it comes to eCommerce analytics, there are almost too many available routes. You might be juggling insights from multiple…
read moreActivating Your Customer Data Customer data can be an invaluable asset that can provide companies with insights into their customers' behaviours, preferences, and needs. By analysing this data, companies can tailor…
read moreUsing Data To Improve Marketing ROI When it comes to data and analytics, the first 'port of call' is often attribution, understanding in black and white which channels are converting…
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