Product
Intelligence
You have event logs, session recordings, and funnel reports. What you do not have is a clear picture of why users behave the way they do, and what to do about it.
Your team builds features
with uncertain impact
You are unsure which features people will pay for
You cannot compare performance by segment
How Are Users Behaving?
Most product teams are flying on instruments they built themselves. Mixpanel for events. Amplitude for funnels. Spreadsheets for the analysis that matters most. And somewhere in the middle, a retention problem nobody can quite explain.
173tech replaces that patchwork with a single, reliable behavioural data layer, connecting what users do to what keeps them.
What Product Intelligence Looks Like
Feature Adoption Clarity
A unified view of how users discover, adopt, and engage with product features.
- Shared visibility of feature usage across cohorts, segments, and lifecycle stages
- Clear linkage between feature adoption and revenue outcomes
- Consistent understanding across your whole user base as well a 1:1 basis
Predictive Capabilities
Forward-looking insight into which features will drive retention and long-term value.
- Early identification of users at risk of disengagement
- Prediction of which features drive retention, expansion, and long-term value
- Clear guidance on where to invest product and engineering effort
Intelligence In Action
Insight that sits in a dashboard changes nothing. We connect your behavioural data directly to the tools your teams use, and trigger the workflows that turn signals into action.
- Behavioural segments synced automatically to CRM
- Automated alerts when feature adoption or engagement drops
- Automated reactivation workflows triggered by behaviour
How We Build Product Intelligence
Every single thing we do is fully scoped ahead of time and with a clear budget. To enable a crystal clear pitch, all we need is a short call.
Discovery
Establish a shared understanding of product features, user journeys, and success metrics.
Implement
Build a reliable data foundation connecting product, customer and revenue data in one location.
Value Drivers
Clear, data-backed insight into which features drive adoption, retention, and revenue outcomes.
Predictions
User-level predictive models identifying churn risk or expansion propensity, enabling personalised targeting.
Activation
Behavioural alerts activated within CRM and marketing tools to drive conversion, retention, and reactivation.
Your Collaboration With Us
173tech turns data into direction. Founded by the team that led analytics at Bumble from idea to a $3bn exit, we bring senior data talent to ambitious businesses that want to move faster and build capabilities that last.
We work as an extension of your team; combining strategy, analytics and engineering to deliver measurable value.
Our Work Speaks For Itself
(But the 9.4/10 NPS from 50+ clients is nice too)
