Impact Driver
Analysis
What drives subscription uptake? What signals a high-LTV customer? What predicts churn before it happens? The answers are already in your data. You just have not had the time or resource to go and find it. We take the question your business most needs answered, go deep into the data behind it, and come back with a prioritised plan your team can act on immediately.
Decisions are made on
instinct, not evidence
Disjointed data hides
real business answers
Growth slows and the
cause stays hidden
You have the questions. Your data has the answers. We have the analytical framework to connect them.
Most businesses never get from one to the other. That is the gap 173tech closes. Where you are now and where you could be are not as far apart as they seem.
From Question To Action Plan
Burning Questions
We start with the question that matters most to your business right now. Churn. Conversion. Adoption. Retention. Revenue. Our role is to surface
- A clearly defined question with measurable success criteria
- Analysis scoped to your actual data landscape, not a generic framework
- Findings tied directly to decisions your team can act on
Establishing three specific behaviours in the first week of onboarding to double the sales team win rate.
Evidence, Not Opinion
We work with what your data actually shows. Every finding is grounded in your own numbers, with the statistical rigour to know which signals are real and which are noise.
- Patterns and correlations identified across your full dataset
- Findings ranked by strength of evidence and commercial impact
- Honest about what the data can and cannot tell you
Prioritised Action Plan
Every investigation ends with a clear set of recommendations ordered by impact and feasibility, ready for the team responsible for acting on them.
- Recommendations tied directly to the evidence
- Prioritised by expected impact and ease of implementation
- Owners and monitoring milestones identified for each action
The Questions We Get Asked Most
We are most commonly asked to investigate six areas.
Each one starts with a question and ends with an action plan.
Which channels, campaigns, and segments are bringing in customers worth keeping, and which are not?
Where do new customers lose momentum, what separates those who activate from those who do not, and what needs to change?
Which behaviours drive long-term engagement, where do users drop off, and what does the data say about why?
Which products, channels, usage patterns, and customer characteristics predict LTV?
Where is revenue being made, lost, and left on the table, and which levers have the most impact?
Why do customers really leave, what are the key signals to watch, and what can your team do before it is too late?
Our Cost & Guarantee
Results in 2 weeks.
We guarantee that the analysis pays for itself or it is free. That is not a marketing line. It is a contractual commitment.
Every engagement ends with a prioritised action plan tied directly to commercial outcomes. If the value of those outcomes does not exceed what you spent, you do not pay.
Your Collaboration With Us
You will not get a junior analyst running queries against a brief. Every investigation is led by our senior team, people who have spent years inside growth-stage businesses making the same decisions you are facing now.
What that means in practice is that the findings you get back are not just statistically sound. They are commercially literate. We know what your team can realistically act on. We know what a board needs to see. We know the difference between a finding that is interesting and one that is worth acting on immediately.
A Few Case Studies
Frequently Asked Questions
What do you need from us?
Anonymised data from your existing systems. We will tell you exactly what to pull and from where. You do not need a data team to prepare it.
We do not know what to investigate. Where do we start?
With a scoping call. We will learn about your business goals, your customer journey, and your data landscape, then recommend where the analysis will have the most commercial impact.
What data sources do you work with?
We work with whatever you have. CRM, subscription platforms, product analytics, marketing platforms, spreadsheets. If the data exists, we can work with it.
Do we need a data team or technical resource on our side?
No. We handle the analysis end to end. We just need someone who can pull and share the relevant data.
What do we get at the end?
A written report with the key findings and a prioritised action plan tied directly to commercial outcomes, ready to hand to the team responsible for acting on it.
Is our data safe?
es. All data shared with us is anonymised, handled under NDA, and never shared with third parties.
How do we know this will be worth the investment?
f the value of the outcomes we identify does not exceed what you spent, you do not pay. That is a contractual commitment, not a marketing line.
Get In Touch
Our friendly team are always on hand to answer questions, troubleshoot problems and point you in the right direction.
