Marketing
Intelligence
We connect your marketing and advertising channels, unify your attribution, and surface the signals
that tell you where to invest next.
You are spending more to acquire the same customer
Your ad platform optimises its own revenue, not yours
Your best creative is hiding inside fragmented data
Most marketing teams are working with fragments. Channel metrics that do not talk to each other, conversion numbers that do not match between platforms, and revenue data that tells you what happened but not why.
173tech connects the dots across your full marketing stack, linking behaviour to revenue, spend to outcomes, and customer data to decisions you can act on.
What Marketing Intelligence Looks Like
One Source Of Truth
We connect your channels into a single, trusted view of marketing performance and revenue impact.
- Centralised spend and conversions across all channels
- Attribution owned by your business, not your ad platforms
- Acquisition spend linked directly to downstream revenue outcomes
Spend That Scales
We move budget towards the channels, audiences, and creatives that drive long-term value.
- 20%+ reduction in CAC through audience precision
- Higher ROAS through acquiring better-quality, higher-LTV customers
- Clear guidance on where to increase, reduce, or redirect spend
Act Faster, With Confidence
We surface predictions and signals inside the tools your teams already use, so decisions are faster.
- Early identification of high and low quality acquisition cohorts
- Prediction of payback, retention, and revenue impact by channel
- Signals activated within marketing and CRM tools
How We Build Marketing Intelligence
Every thing we do is fully scoped in advance with a clear budget. All we need is a short call to get started.
Discovery
A clear view of your customer journey and marketing data landscape, with a prioritised roadmap.
Implement
Trusted, decision-ready marketing and revenue data that leaders can rely on through automated analytics.
Value Drivers
Insights into acquisition quality, channel performance, and lifetime value, enabling focus on what matters.
Predictions
Predictive models highlighting churn risk, renewal likelihood, and expansion potential across segments.
Activation
Automated signals embedded in your ad platforms and CRM, enabling timely and measurable action.
Your Collaboration With Us
173tech turns data into direction. Founded by the team that led analytics at Bumble from idea to a $3bn exit, we bring senior data talent to ambitious businesses that want to move faster and build capabilities that last.
We work as an extension of your team; combining strategy, analytics and engineering to deliver measurable value.
Our Work Speaks For Itself
(But the 9.4/10 NPS from 50+ clients is nice too)
