Revenue
Intelligence

You see total revenue. You do not see what drives it. We connect your customer data across finance, product, and commercial systems to surface the signals that tell you who will churn, who will expand, and the impact on finance.

Your forecast is built on
assumptions, not signals

Your acquisition cost has no
line of sight to lifetime value

Your revenue leakage is
invisible until it hits the P&L

Beyond Accounting

Revenue is the outcome. The question is what drives it. Which customers are worth acquiring. Which are likely to leave. Which are ready to spend more.

Most businesses cannot answer those questions because the data that would tell them is scattered across systems that were never designed to talk to each other.

What Real Intelligence Looks Like

Clear Customer Value

Your systems hold the data. The problem is none of them speak to each other. We connect them into a single, trusted view of every customer and what they are worth.

- Shared definitions of key metrics across every team

- Visibility into how acquisition, usage, and engagement connect to long-term value

- A shared understanding of customer segments and lifecycle stages across every team

Sub 0.01% reconciliation rate on revenue across a wide range of payment systems

Predictive Capabilities

By the time churn shows up in your numbers, the opportunity to act has already passed. We surface the signals earlier, so your teams can move first.

- Early identification of churn and renewal risk

- Identification of customers most likely to expand or upgrade

- Prioritisation of customers, accounts, and segments by long-term value

Modelling lifetime value signals from day one of acquisition to focus on where true value lies

Intelligence in Action

Insight that sits in a report changes nothing. We push the right signals into the tools your teams already use and trigger the workflows that turn them into action.

- Signals and priorities surfaced inside your existing tools

- Automated workflows triggered by predicted outcomes

- Faster, more consistent action across commercial, product, and customer success teams

Using reverse ETL to send customer value signals to the CRM

How We Build Revenue Intelligence

Every single thing we do is fully scoped ahead of time and with a clear budget. To enable a crystal clear pitch, all we need is a short call.

Discovery

Establish a shared understanding of how customers move through the business and how value is created.

Implement

Build a reliable, scalable data foundation combining customer & revenue data, surfaced in a live dashboard.

Value Drivers

Insight into the factors shaping adoption, retention, and lifetime value, and where your team should focus first.

Predictions

User-level churn risk and expansion propensity scores, enabling targeted intervention before outcomes materialise.

Activation

Clean, modelled data sent directly into your CRM and marketing tools, triggering automated workflows at scale.
 
 

Your Collaboration With Us

173tech turns data into direction. Founded by the team that led analytics at Bumble from idea to a $3bn exit, we bring senior data talent to ambitious businesses that want to move faster and build capabilities that last.

We work as an extension of your team; combining strategy, analytics and engineering to deliver measurable value.

Our Work Speaks For Itself

(But the 9.4/10 NPS from 50+ clients is nice too)

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