Driving eCommerce Sales With One Source Of Truth.
Objective
Fill the gaps left from Shopify Analytics.
Obstacle
Tying together multiple data sources that were all is silos.
Outcome
One source of the truth activated in dashboards.
Background
Challenges
Gaps: The lack of advanced analytics made it difficult for Momentary Ink to answer pressing questions, such as identifying high-value customer segments, determining which product variations drove the most repeat purchases, and pinpointing opportunities for personalised marketing. The team sought a more sophisticated analytics solution to bridge these gaps, enabling them to make data-driven decisions and unlock new opportunities for growth in a competitive market.
Versions Of The Truth: Shopify Analytics often presented data that was inconsistent with metrics from Google Analytics and other marketing tools, leading to discrepancies in key performance indicators such as traffic, conversions, and revenue attribution. These mismatches created a fragmented and unclear picture of business performance, making it challenging for the team to determine the true effectiveness of their marketing efforts and overall operations.
Solution
Experience: With extensive experience in the eCommerce space, we had a deep understanding of the key performance indicators (KPIs) and growth levers that would be critical to Momentary Ink’s success. Drawing on this expertise, we were able to anticipate their analytical needs and identify the metrics that would drive actionable insights, such as customer lifetime value, repeat purchase rates, and conversion funnel performance.
The Right Tools: In addition to knowing what to measure, we also had a clear vision of the tools and technologies that would scale seamlessly with their business. By leveraging proven, scalable solutions, we ensured that their data infrastructure could grow alongside their operations, supporting their evolving needs and enabling long-term success.
The Proof Is In The Numbers...
42%
12
43
Implementation
One Source Of Truth: Setting up a dedicated data pipeline gave Momentary Ink complete flexibility in how they could process, manipulate, and present their data. Unlike off-the-shelf solutions, this bespoke setup allowed the team to tailor their analytics to match their specific needs, uncovering deeper insights into customer behavior, product performance, and operational efficiency. By having full control over their data, Momentary Ink could make informed decisions faster and identify growth opportunities with unparalleled precision.
Cost-Effective: We designed and implemented this solution in a cost-effective manner, ensuring the investment delivered maximum value without unnecessary expenses. Importantly, the implementation process was seamless, with minimal disruption to their day-to-day operations. This allowed the Momentary Ink team to continue focusing on their core business activities while we handled the technical complexities, delivering a robust data infrastructure that was ready to support their growth ambitions.
