Insights On Film Performance, Engagement & More.
Objective
Understand which films drive long-term subscriber growth.
Obstacle
Untangling the transaction data of millions of customers.
Outcome
$134m revenue from data-driven insights.
Background
MUBI is a global film streaming platform, production company, and distributor dedicated to bringing exceptional cinema to audiences worldwide. With millions of users engaging on their platform daily, MUBI recognised that even small improvements could drive significant impact. To stay ahead, they sought a solution to monitor customer performance metrics seamlessly and to deliver critical insights.
They were looking for the right data to guide their refinement of user engagement strategies, optimise platform performance, and enhance viewer satisfaction, but had hit a wall with analytics inside of their existing tools and turned to 173tech to set up their data stack.
Challenges
Reactiveness: MUBI faced a significant challenge in responding to emerging trends or evaluating the success of new films. Analysing their data was a slow, labour-intensive process that could take days or even weeks, delaying critical insights and hampering their ability to adapt quickly.
Data Silos: The complexity of MUBI’s operations was compounded by fragmented data systems. They needed to bridge the gap between transactional data, capturing customer activity on the platform,and other key variables, such as spending patterns and membership tiers.
Large Data Volumes: With millions of users engaging daily, MUBI was grappling with the sheer scale of their data. The challenge lay in identifying a cost-effective solution capable of processing and analysing this vast dataset without compromising speed or accuracy.
Solution
Strategy: We began by collaborating closely with MUBI’s key stakeholders, hosting a series of interactive sessions to uncover the fundamental drivers of their business success.
Data Dictionary: To bring clarity and consistency to their operations, we developed a comprehensive data dictionary. This vital resource ensured that all team members understood the significance of key data points, their sources, and the precise definitions of important terms.
Infrastructure: The insights from the data dictionary directly informed our recommendations for MUBI’s data stack. We identified opportunities to streamline processes, finding that most metrics could be batch loaded, significantly reducing operational costs.
The Proof Is In The Numbers...
6m
$134m
6
Implementation
Data Modelling: We implemented a sophisticated data modelling layer paired with an advanced analytics cluster. This enabled MUBI to gain insights both at the macro level, analysing customer trends as a whole, and at the micro level, with granular metrics for individual users.
Comprehensive Dashboards:
We developed and delivered six automated dashboards, covering critical areas such as subscription trends, customer retention, film performance, viewing engagement, and more.
Driving Business Success: The actionable insights provided by these analytics tools played a pivotal role in MUBI’s growth. By harnessing the power of data, they deepened customer engagement, culminating in an impressive $134.0 million in revenue and a thriving base of 8 million customers in 2022.
