Maximising marketing ROI
Million dollars efficiency gains on marketing spend
x revenue growth in six months
High-quality pet supplement business Petlab were spending big on digital but lacking visibility on customer lifetime value and long-term marketing ROI, they wanted a centralised, accurate according of marketing spend and attribution.
We connected and modelled data from Shopify, Facebook, Google as well as their subscription portal which enabled us to not only centralise the marketing spend but also create a comprehensive cohort analysis on subscription revenue and retention. We also built predictive model for customer lifetime value so that as soon as new customers were acquired, Petlab understood their potential worth. What’s more, for marketing campaigns we created an automated ROI dashboard that sent Slack alerts with budget allocation recommendations.
AWS, SAYN, Snowflake, Metabase, EC2
The centralised data pipeline and reporting helped Petlab’s marketing team identify huge cost-savings. The LTV model also helped the company understand which segments are the most valuable and why.
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