loader image

Marketing Analytics

9 Data sources integrated into automated reports.

3 months to complete the entire project.

Tech Stack: AWS, sayn, Redshift, Metabase, EC2

Objective

ThriveDX are an award-winning EdTech solution in cybersecurity. ThriveDX has a fast-growing and complex marketing stack across multiple channels, entities and global teams. Their requirements included the expansion of the existing data pipeline, an end-to-end visibility on user acquisition / conversion / LTV / CRM, and a self-service suite of dashboards for marketing and sales teams.

Solution

Our team reviewed and optimised the data stack, created a standardised data dictionary, and implemented the extraction and modelling of data from Google, YouTube, Facebook, LinkedIn, TikTok, Bing, Salesforce, Pardot. Data is merged from all sources and transformed into marketing performance models that easily surfaced insights across the entire user journey across acquisition, conversion, activities and CRM.

Outcome

We designed, built and trained the team on the fully automated marketing performance dashboard across all channels including sales and marketing within 3 months. Followed by connecting budgets, scorecards, CRM data to further enrich the coverage of automated insights for all teams.

Ready To Start Your
Data Engine?

Want to find out what the possibilities are for turning your data into business drivers?

Not sure if your ideas for using data are technically feasible and will generate ROI?

Have a specific use case in mind for your data but don’t know how to get started?

Get in Touch!