Thrive DX - 173tech

Marketing Analytics

9 Data sources integrated into automated reports.

3 months to complete the entire project.

Objective

ThriveDX are an award-winning EdTech solution in cybersecurity. ThriveDX has a fast-growing and complex marketing stack across multiple channels, entities and global teams. Their requirements included the expansion of the existing data pipeline, an end-to-end visibility on user acquisition / conversion / LTV / CRM, and a self-service suite of dashboards for marketing and sales teams.

Solution

Our team reviewed and optimised the data stack, created a standardised data dictionary, and implemented the extraction and modelling of data from Google, YouTube, Facebook, LinkedIn, TikTok, Bing, Salesforce, Pardot. Data is merged from all sources and transformed into marketing performance models that easily surfaced insights across the entire user journey across acquisition, conversion, activities and CRM.

Value

We designed, built and trained the team on the fully automated marketing performance dashboard across all channels including sales and marketing within 3 months. Followed by connecting budgets, scorecards, CRM data to further enrich the coverage of automated insights for all teams.

Testimonial

“I think of 173tech as a natural extension of our team. It is so great to be able to have access to very senior data professionals whenever I need them. I would highly recommend 173tech to anyone.” Head Of Analytics

Tech Stack

AWS, EC2, Redshift, Metabase, Custom Python Extractor

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