Marketing Analytics.
Marketing Analytics.
Set your marketing team up for maximum ROI with best-in-class analytics!
One Source Of Marketing Truth.
Whether you have an in-house data team and looking for specialised help on marketing analytics or starting data from scratch, we can help. We have guided a multitude of clients to step up their game in the field, saving them significant amounts through optimisation and efficiency gains, and previously led marketing analytics at dating giant Bumble.
Some Of Our Success Stories
$3.75 million dollars efficiency gains on Petlab’s annual marketing spend through data modelling.
Get, Grow And Keep Profitable Customers.
Centralised Reporting
We create one version of the truth by extracting data from across your operational, marketing, and finance platforms into your data warehouse. Here we model it into your unique business metrics allowing you to create bespoke reports, compare like-for-like and optimise what’s truly important to you as a business.
Marketing Attribution
Take control of your own attribution whilst remaining privacy-friendly. We can build advanced attribution models leveraging log-level event tracking technology (GA4, Snowplow) and combine it with probabilistic methodologies for non-consenting users, to give you a holistic view on your marketing performance.
Customer Closeness
Data science modelling looks at the past behaviour and characteristics of your customers to make predictions about their future actions. They can act as a guiding light, informing your decision. We can model predictions such as customer lifetime value, churn propensity, propensity to engage and much more.
Dynamic Segmentation
We build data models that allow you to dynamically segment your user base based on first-party behavioural data. You can automatically identify groups of high LTV customers or those at risk of churning and then send this information back into CRM and marketing tools so your teams can act.
Reverse ETL
Send your modelled data back into the platforms and tools your teams use. So it might be that you have modelled churn risk and then you want to apply that back to your CRM. Reverse ETL helps to make your data more actionable by serving it up in the tools your teams use.
QA Automation
Ensure your activity is always running without any issues. We automate data checks across all your campaigns with daily (or at your desired time interval) alerts to your team via email or Slack. Issues get corrected straight away so you don’t build up performance creep over time.
Algorithmic Optimisation
We build sophisticated algorithms that can automate the decision making of marketing activity management (e.g. budget allocation, etc.). These automated decisions can be further connected to third party marketing systems.
Statistical Testing
Use statistical techniques in order to understand optimal spend levels through marginal gains. Uncover the impact of your offline advertising using causal impact techniques.
Technology We Work With.
No two clients are the same. Our experienced team have in-depth knowledge of a wide range of data solutions. Don't see your tech here and want to know if we can help? Get in touch!
Happy Clients
FAQs
We start by analysing your customer journey with the goal to optimise long-term marketing ROI: predicted customer lifetime-value (LTV) / total marketing spend. We will work together with your team to curate a set of KPIs tailored for your product, which will be modelled and automated within the data models.
We work with companies of various sizes and levels of data maturity. We are used to coming in and quickly understanding your data stack, business problems and current gaps. We work as an extension to your data team to progress in parallel projects. Having a technical point of contact makes the project a lot easier for us and we will collaborate closely with your team to ensure we follow existing development guideline and are not affecting your current work stream.
Ready To Start Your Data Engine?
Want to find out what the possibilities are for turning your data into business drivers?
Not sure if your ideas for using data are technically feasible and will generate ROI?
Have a specific use case in mind for your data but don’t know how to get started?
Get in Touch!
We are the perfect blend of strategic thinking and technical implementation.
hello@173tech.com
Old Street, London