Marketing Analytics
Get, keep and grow profitable customers. Connect your data dots along the customer journey to create one source of the truth.
Overlap data points from across all your channels to understand the full picture.
Don’t suffer from privacy gaps. Control every aspect of your attribution.
Understand and optimise the complete customer journey.
One Source Of The Truth.
Modern customer journeys are omni-channel, multi-device and often sporadic in nature. True marketing optimisation comes from layering your data to give a clearer picture on who you are customers are, which ones will bring long-term value and how optimise their journey.
We have guided many clients to step up their marketing game, saving significant amount through optimisation and efficiency gains helping them with:
- Centralised reporting across channels.
- Optimisation of paid advertising.
- Advanced marketing attribution modelling.
- Dynamic segmentation and customer tagging.
- Customer journey mapping at a granular level.
How We Work.
No matter your size, 173tech can seamlessly augment your company and work with your the tools and processes you have already established, or set up from scratch. We deploy a full project team enabling us to work efficiently, whilst ensuring best practice. You get direct access through weekly calls & shared slack channel.
Project Lead
Manages data strategy, project implementation and delivery.
Engineering Lead
Ensures optimal and performant data architecture & system design.
Analytics Engineers
Data pipeline implementation, optimisation and maintenance.
Data Analysts
Data modelling, reporting, generate business value and data insights.
Data Tools We Integrate.
We closely align your business strategy to the tools that can bring it to life, creating scaleable data infrastructure that will serve up key insights. You 100% own all the technology, models and structure that we set up meaning no reliance on us long-term. Here is a good example of common tools we work with:
Our Collaborative Approach.
No matter your size, 173tech can seamlessly augment any existing analytics team with minimal onboarding needed. Whether you just need us to fast-track a project, want us to build your stack whilst you hire an internal team, or want to leverage our expertise on customer behaviour and marketing analytics, we’re here to make your life easier. Clients often feedback that we become an extension of their team and are easy to work with.
Happy Clients.
Over four years our clients have given us an NPS score of 9.4/10. Here’s a few great case studies on the results our marketing analytics project have achieved.
Frequently Asked Questions.
Want to find out what the possibilities are for turning your data into business drivers? Not sure if your ideas for using data are technically feasible and will generate ROI? Have a specific use case in mind for your data but do not know how to get started? Hop on an informal call and we can help! Our experienced team can offer impartial advice and suggestions and we are always happy to help.
No two clients are the same. The tools and configuration we recommend will depend upon your business needs and current set up. As a company rule, we do not accept any sort of commission or referral fee from any tool provider, and so you can guarantee that our advice is impartial and always tailored to your needs.
We join forces with your team. By helping us to understand your business, goals, existing data processes and challenges, we can better return value from data more quickly.
Having a project manager and a technical point of contact would facilitate an efficient requirements gathering process and ongoing collaboration.
Most of your involvement comes in the early stages of the project as we try to understand your business and current data setup. From there we have a weekly 45 minute sync and may also have ad-hoc questions through slack.
You 100% own all the technology, models and structure that we set up meaning no reliance on us long-term. We can continue to support you with our affordable maintenance offer, or plan out our next exciting project together.
Ready To Start Your Data Engine?
Want to find out what the possibilities are for turning your data into business drivers?
Not sure if your ideas for using data are technically feasible and will generate ROI?
Have a specific use case in mind for your data but don’t know how to get started?
Get in Touch!
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