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Marketing Analytics

How To Measure Retention
How To Measure Retention

How To Measure Retention We're all probably familiar with the stat that it costs 5 times more to acquire new customers than retaining existing ones and that increasing customer retention…

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Using Data To Improve Marketing ROI
Using Data To Improve Marketing ROI

Using Data To Improve Marketing ROI When it comes to data and analytics, the first 'port of call' is often attribution, understanding in black and white which channels are converting…

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Accelerating Growth With Analytics: User Engagement
Accelerating Growth With Analytics: User Engagement

Accelerating Growth Cycles with Analytics, Part 3: User Engagement Once users are activated, the next goal is to increase the intensity and frequency of their actions, aka higher engagement levels.…

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Improving Your Activation
Improving Your Activation

Accelerating Growth With Analytics: User Activation Once you get users through the door (or onto the app or website), you want them to make certain actions so they move on…

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Using Analytics To Improve Customer Acquisition
Using Analytics To Improve Customer Acquisition

Using Analytics To Improve Customer Acquisition Every business is looking to leverage digital channels to find new customers and users, but competition is fierce! The secret weapon to winning the traffic…

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