Key Metrics for Subscription Models
Key Metrics for Subscription Models If you are running a subscription service, recurring revenue is without a doubt the most important metric to keep track of. What are the key…
read more5 Key Metrics For DTC Founders
5 Key Metrics For DTC Founders What metrics really matter? Since the inception of 173tech, we have spoken with hundreds of businesses about their data challenges and this is one…
read moreWasting Thousands On PPC And Not Realising?
Wasting Thousands On PPC And Not Realising? PPC has become significantly more expensive over the last five years and along with an increase in cost, there's also been increased competition…
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How To Measure Retention
Active User Retention Active Users = Any user who returned to any of your platformsAt the beginning of your product journey, the active-user approach is easy to implement and a…
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Accelerating Growth With Analytics: User Engagement
Accelerating Growth Cycles with Analytics, Part 3: User Engagement Once users are activated, the next goal is to increase the intensity and frequency of their actions, aka higher engagement levels.…
read moreImproving Your Activation
Accelerating Growth With Analytics: User Activation Once you get users through the door (or onto the app or website), you want them to make certain actions so they move on…
read moreUsing Analytics To Improve Customer Acquisition
Using Analytics To Improve Customer Acquisition Every business is looking to leverage digital channels to find new customers and users, but competition is fierce! The secret weapon to winning the traffic…
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