5 Key Metrics For DTC Founders What metrics really matter? Since the inception of 173tech, we have spoken with hundreds of businesses about their data challenges and this is one…
read moreWasting Thousands On PPC And Not Realising? PPC has become significantly more expensive over the last five years and along with an increase in cost, there's also been increased competition…
read moreGetting Started With eCommerce Analytics All roads lead to Rome. When it comes to eCommerce analytics, there are almost too many available routes. You might be juggling insights from multiple…
read moreActivating Your Customer Data Customer data can be an invaluable asset that can provide companies with insights into their customers' behaviours, preferences, and needs. By analysing this data, companies can tailor…
read moreHow To Measure Retention We're all probably familiar with the stat that it costs 5 times more to acquire new customers than retaining existing ones and that increasing customer retention…
read moreUsing Data To Improve Marketing ROI When it comes to data and analytics, the first 'port of call' is often attribution, understanding in black and white which channels are converting…
read moreAccelerating Growth Cycles with Analytics, Part 3: User Engagement Once users are activated, the next goal is to increase the intensity and frequency of their actions, aka higher engagement levels.…
read moreAccelerating Growth With Analytics: User Activation Once you get users through the door (or onto the app or website), you want them to make certain actions so they move on…
read moreUsing Analytics To Improve Customer Acquisition Every business is looking to leverage digital channels to find new customers and users, but competition is fierce! The secret weapon to winning the traffic…
read more
