Heroes - 173tech

Data Launcher

Integrating 20+ eCommerce brands into one scalable platform

Objective

Create a unified reporting platform for more than 20 different eCommerce brands.

Obstacle

Delivering like-for-like reporting across diverse businesses with different metrics and systems.

Outcome

Heroes can seamlessly integrate new brand data without disruption, enabling scalable growth.

Background

Heroes is a technology-driven company specialising in acquiring and scaling Amazon eCommerce brands. As their portfolio grew, performance tracking became increasingly fragmented and time-intensive. Each brand operated with separate systems and metrics, making it difficult to consolidate information and compare performance at scale.

Heroes needed a centralised analytics platform that could; streamline operations, automate reporting, and provide actionable insights across brands to drive growth.

Challenges

Tracking 20+ Brands: Managing performance individually for each brand created complexity. Different KPIs and systems made portfolio-level analysis slow and inconsistent.

Manual Reporting: Heroes’ reporting system relied heavily on manual processes, which made it difficult to keep up with the growing volume of data. Generating reports for each brand was time-consuming and resource-intensive, requiring a significant amount of effort from the team to compile, analyze, and present data.

Bespoke Solution: Standard analytics tools couldn’t meet Heroes’ unique needs, they required a bespoke, scalable system capable of integrating new brands rapidly while handling custom data requirements.

Solution

One Source Of Truth: To meet Heroes’ needs, we designed and implemented a bespoke data stack that centralised data from all brands into a single platform, providing a streamlined and efficient approach to managing performance. The solution addressed the challenges of fragmented data and manual reporting, allowing Heroes to gain more control over its growing portfolio of eCommerce brands. Key components of the solution included

Scalable Architecture: One of the core features of the data stack was its scalable architecture, which was designed to effortlessly accommodate both existing brands and newly acquired businesses. As Heroes continued to expand its portfolio, the platform could quickly integrate data from new brands without disruption.

Impact

Granular Product Data: The bespoke data stack integrated granular, product-level data from each brand, allowing Heroes to gain a deeper understanding of sales trends, customer preferences, and inventory performance. By drilling down into product-level details, Heroes could identify opportunities for optimisation, such as adjusting pricing, enhancing marketing strategies, or improving supply chain management.

Automation: By automating key analytics workflows, we eliminated the need for manual reporting processes that were time-consuming and error-prone. Automation helped Heroes generate reports on brand performance, profit & loss, and other critical metrics.

Strategic Lever: With a single source of truth, granular insights, and seamless integration of new brands, Heroes can now focus on strategic scaling, not manual reporting.