90% Increase in seller registrations.
36% Savings on quarterly marketing spend.
Tech Stack: AWS, Stitch, Snowflake, Metabase
Take control of marketing attribution and enable reporting on campaign performance across all channels with a wide range of meaningful metrics including LTV.
Automated and modelled Google, Meta, GA4, Salesforce and backend data to map users across devices, correct for non-consented users and create marketing performance cube down to ad level. We then conducted marketing journey analysis to identify and automate the attribution model most suitable for elopage.
The full-funnel marketing performance visibility enabled strategic decisions to shift budget allocation towards more efficient channels for the performance marketing team, which led to 90% increase in seller registration while reducing marketing spend by 36%. It also helped surface previously unknown tracking issues on Facebook.
“173Tech were basically a full part of our team from day one. Not a single deadline has been missed.”
Jan Tillmann, VP of Sales & Accounts
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