What Makes A Successful Data Team? The #1 thing that all data team should strive for is to be: Value-Driven It might seem vague at first but it is an…
read moreAttribution In The Privacy Era Attribution is the process of assigning core business entities (i.e. users, orders, leads, etc.) to a marketing provenance (i.e. source, campaign, ad, placement, etc.). It…
read moreData-Driven Smarketing Smarketing is the process of merging and aligning sales and marketing team efforts towards common goals: create a streamlined and customer-centric experience throughout the customer journey in order…
read moreCrucial Advice For Growing With Data The great thing about being an analytics agency is that we get to work alongside a wide breadth of different clients, all at different…
read moreAnalytics Essentials: Data Dictionary A data dictionary captures and defines KPIs across all business functions. It outlines the business and technical definitions for each metric along with other useful information. …
read moreCustomer Journey Data Map All (data) strategies start from the customer journey. How do consumers come to know about your products and services? What level of nurturing or product education…
read more3 Key Data Lessons For Startups Getting a startup off the ground can be a roller coaster ride! In the first couple of years - you convinced investors, built an…
read moreSetting Up A Data Stack Without Breaking The Piggy Bank Here at 173tech we are passionate about driving ROI from data and analytics. One of the biggest blockers to this…
read moreTaking Your Facebook Messenger Data Further Disclaimer - All the visualisations in this project were created using my personal Facebook data, all of the data has been anonymised and all participants consented…
read moreMaximise Data ROI with the S.C.A.L.E principle How do you make the most out of your data? How do you ensure that your investment into infrastructure and analysis pays off?…
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