data

Customer Journey Data Map
Customer Journey Data Map

Customer Journey Data Map All (data) strategies start from the customer journey. How do consumers come to know about your products and services? What level of nurturing or product education…

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3 Key Data Lessons For Startups
3 Key Data Lessons For Startups

3 Key Data Lessons For Startups Getting a startup off the ground can be a roller coaster ride! In the first couple of years - you convinced investors, built an…

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Setting Up A Data Stack Without Breaking The Piggy Bank
Setting Up A Data Stack Without Breaking The Piggy Bank

Setting Up A Data Stack Without Breaking The Piggy Bank Here at 173tech we are passionate about driving ROI from data and analytics. One of the biggest blockers to this…

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Taking Your Facebook Messenger Data Further
Taking Your Facebook Messenger Data Further

Taking Your Facebook Messenger Data Further Disclaimer - All the visualisations in this project were created using my personal Facebook data, all of the data has been anonymised and all participants consented…

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Freemium Apps: Five Data Strategies To Increase Revenue
Freemium Apps: Five Data Strategies To Increase Revenue

Freemium Apps: Five Data Strategies To Increase Revenue Freemium apps offer a set of baseline functionalities for free and premium features with a fee, typically on a subscription basis. LinkedIn is…

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Best Practice: SQL Formatting
Best Practice: SQL Formatting

Best Practice: SQL Formatting Data and analytics should be here to guide us in our daily decisions, in order to do that though, data needs to be clearly defined, trusted, and…

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Getting Started With eCommerce Analytics
Getting Started With eCommerce Analytics

Getting Started With eCommerce Analytics All roads lead to Rome. When it comes to eCommerce analytics, there are almost too many available routes. You might be juggling insights from multiple…

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Accelerating Growth With Analytics: Closing The Loop
Accelerating Growth With Analytics: Closing The Loop

Accelerating Growth With Analytics 5 In previous posts, we went through the four stages of user journey and how analytics can be applied to accelerate growth at each step: acquisition…

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Accelerating Growth With Analytics: User Retention
Accelerating Growth With Analytics: User Retention

Accelerating Growth With Analytics 4 In the previous post, we discussed various ways to evaluate and improve user engagement. Retention goes hand in hand with engagement. Engaged users are more…

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