Why you DON’T need AI for personalisation
Why you DON’T need AI for personalisation “Personalisation at scale.” Has been something of mission statement for a lot of marketing departments in the past few years. And while this…
read moreWhy you DON’T need AI for personalisation “Personalisation at scale.” Has been something of mission statement for a lot of marketing departments in the past few years. And while this…
read moreWhere Are You On Your Data Journey? In today's data-driven world, understanding your company's data maturity has become more crucial than ever. Data has transformed from a mere byproduct of…
read moreOff-The-Shelf vs. Bespoke Data: Maximising Upselling Most companies recognise that being data-driven can help them optimise their client journey and operations. In order to facilitate this, they need data tools.…
read moreAligning data strategy with growth is vital for businesses to leverage the full potential of their data and drive sustainable growth.
read moreScaling Your Data: The Fly Stage In today's rapidly evolving business landscape, organisations are increasingly turning to predictive analytics to gain a competitive edge, but embedding data across an organisation…
read moreScaling Your Data: The Run Stage In today's data-centric world, businesses that harness the power of analytics have a competitive advantage. Analytics is a journey and we’ve separated out that…
read moreScaling Your Data: The Walk Stage In today's data-driven world, businesses are increasingly realising the importance of leveraging analytics to gain insights and make informed decisions. Analytics is a journey…
read moreCustomer Data Platforms: Off-The-Shelf vs Composable Every business is looking to get closer to their customers and create that ‘one source of the truth’ but this can be immensely challenging.…
read moreWhat Makes A Successful Data Team? The #1 thing that all data team should strive for is to be: Value-Driven It might seem vague at first but it is an…
read moreAttribution In The Privacy Era Attribution is the process of assigning core business entities (i.e. users, orders, leads, etc.) to a marketing provenance (i.e. source, campaign, ad, placement, etc.). It…
read more