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Data-Driven Smarketing
Data-Driven Smarketing

Data-Driven Smarketing Smarketing is the process of merging and aligning sales and marketing team efforts towards common goals: create a streamlined and customer-centric experience throughout the customer journey in order…

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Crucial Advice For Growing With Data
Crucial Advice For Growing With Data

Crucial Advice For Growing With Data The great thing about being an analytics agency is that we get to work alongside a wide breadth of different clients, all at different…

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Analytics Essentials: Data Dictionary
Analytics Essentials: Data Dictionary

Analytics Essentials: Data Dictionary A data dictionary captures and defines KPIs across all business functions. It outlines the business and technical definitions for each metric along with other useful information. …

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Customer Journey Data Map
Customer Journey Data Map

Customer Journey Data Map All (data) strategies start from the customer journey. How do consumers come to know about your products and services? What level of nurturing or product education…

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3 Key Data Lessons For Startups
3 Key Data Lessons For Startups

3 Key Data Lessons For Startups Getting a startup off the ground can be a roller coaster ride! In the first couple of years - you convinced investors, built an…

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Why Your Startup Needs Data Now
Why Your Startup Needs Data Now

Why Your Startup Needs Data Now A lot of startups we talk to are worried about making an expensive mistake when it comes to setting up their data stack, but…

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6 Benefits To Embracing Data
6 Benefits To Embracing Data

Six Benefits To Embracing Data Data is the new oil. It's often difficult to find. Can be painstaking to bring to the surface, and is only valuable once it's been…

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The Importance Of Data Strategy
The Importance Of Data Strategy

The Importance Of Data Strategy You may have heard the adage "Don't start with the data, start with the problem." But which problems do you start with? And how will…

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Setting Up A Data Stack Without Breaking The Piggy Bank
Setting Up A Data Stack Without Breaking The Piggy Bank

Setting Up A Data Stack Without Breaking The Piggy Bank Here at 173tech we are passionate about driving ROI from data and analytics. One of the biggest blockers to this…

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Taking Your Facebook Messenger Data Further
Taking Your Facebook Messenger Data Further

Taking Your Facebook Messenger Data Further Disclaimer - All the visualisations in this project were created using my personal Facebook data, all of the data has been anonymised and all participants consented…

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