What Makes A Successful Data Team? The #1 thing that all data team should strive for is to be: Value-Driven It might seem vague at first but it is an…
read moreAttribution In The Privacy Era Attribution is the process of assigning core business entities (i.e. users, orders, leads, etc.) to a marketing provenance (i.e. source, campaign, ad, placement, etc.). It…
read moreA Data-Driven Approach To Ideal Customer Profiles What is an Ideal Customer Profile?An Ideal Customer Profile is a hypothetical description of the type of customer(s) you’d like to sell to.…
read moreData-Driven Smarketing Smarketing is the process of merging and aligning sales and marketing team efforts towards common goals: create a streamlined and customer-centric experience throughout the customer journey in order…
read moreCrucial Advice For Growing With Data The great thing about being an analytics agency is that we get to work alongside a wide breadth of different clients, all at different…
read moreAnalytics Essentials: Data Dictionary A data dictionary captures and defines KPIs across all business functions. It outlines the business and technical definitions for each metric along with other useful information. …
read moreIf You Want Data Trust, Data Testing Is Not An Option You most likely have heard the saying : Trust is very hard to gain, but very easy to lose.…
read moreHow Lego Leveraged Data To Save Itself Today Lego is a huge global brand, producing more than 870,00 bricks a day. Not only are they a massive name in the…
read moreDid Data Save Christmas Dinner? It’s become something of a tradition that we host Christmas Dinner for our friends who would otherwise have no family to eat with, and this…
read moreFast Track Data With External Support Is data on your to-do list in 2023? If not, you run the serious risk of falling behind your competitors. The data landscape has…
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