Creating Value: Activate Data Natively In Tools
Activate Data Natively In Tools A lot of our tips have focused on creating data infrastructure so we can pull out and combine data from different sources, and so it…
read moreCustomer Analytics 101
Start by defining key milestones that reflect significant actions or decisions made by the customer, such as signing up, making a first purchase, or returning for repeat business. It is…
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Creating Value: Know What You Are Building
Most customers will go through a similar journey of: Acquisition - In which they become aware of your company and engage with your marketing. Conversion - The process in which they actually…
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How Data Is Activated Today?
Reverse ETL gives you many of the positives from above, without the downsides namely:Your modelled data can be used to create lists, flags and notifications inside the applications your teams…
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