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Using Data To Improve Marketing ROI
Using Data To Improve Marketing ROI

Using Data To Improve Marketing ROI When it comes to data and analytics, the first 'port of call' is often attribution, understanding in black and white which channels are converting…

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Ten Tips To Avoid BI Debt
Ten Tips To Avoid BI Debt

Ten Tips To Avoid BI Debt Here at 173tech, we're passionate about delivering value from data. One of the biggest challenges with this, is that because BI infrastructure has an…

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Optimising Your Data Stack
Optimising Your Data Stack

Optimising Your Data Stack In  The Extraction Layer What is it? The “Extraction Layer” consists of automated processes to extract data from your various sources such as app & website…

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Accelerating Growth With Analytics: User Engagement
Accelerating Growth With Analytics: User Engagement

Accelerating Growth Cycles with Analytics, Part 3: User Engagement Once users are activated, the next goal is to increase the intensity and frequency of their actions, aka higher engagement levels.…

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Improving Your Activation
Improving Your Activation

Accelerating Growth With Analytics: User Activation Once you get users through the door (or onto the app or website), you want them to make certain actions so they move on…

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Using Analytics To Improve Customer Acquisition
Using Analytics To Improve Customer Acquisition

Using Analytics To Improve Customer Acquisition Every business is looking to leverage digital channels to find new customers and users, but competition is fierce! The secret weapon to winning the traffic…

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Anatomy Of A Data Stack
Anatomy Of A Data Stack

Anatomy Of A Data Stack Data is all around us. In fact, according to Data camp for every grain of sand on earth, there are around 40,000 bytes of data.…

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