Product
Intelligence
You have event logs, session recordings, and funnel reports. What you do not have is a clear picture of why users behave the way they do, and what to do about it.
Your team builds features
with uncertain impact
You are unsure which features people will pay for
You cannot compare performance by segment
Most product teams are flying on instruments they built themselves. Mixpanel for events. Amplitude for funnels. Spreadsheets for the analysis that matters most. And somewhere in the middle, a retention problem nobody can quite explain.
173tech replaces that patchwork with a single, reliable behavioural data layer, connecting what users do to what keeps them.
What Product Intelligence Looks Like
Feature Adoption Clarity
A unified view of how users discover, adopt, and engage with product features.
- Shared visibility of feature usage across cohorts, segments, and lifecycle stages
- Clear linkage between feature adoption and revenue outcomes
- Consistent understanding across your whole user base as well a 1:1 basis
Predictive Capabilities
Forward-looking insight into which features will drive retention and long-term value.
- Early identification of users at risk of disengagement
- Prediction of which features drive retention, expansion, and long-term value
- Clear guidance on where to invest product and engineering effort
Intelligence In Action
Insight that sits in a dashboard changes nothing. We connect your behavioural data directly to the tools your teams use, and trigger the workflows that turn signals into action.
- Behavioural segments synced automatically to CRM
- Automated alerts when feature adoption or engagement drops
- Automated reactivation workflows triggered by behaviour
How We Build Product Intelligence
Pricing shown is indicative. Every single thing we do is fully scoped ahead of time and with a clear budget. To enable a crystal clear pitch, all we need is a short call.
Establish a shared understanding of product features, user journeys, and success metrics.
4 Weeks
£24k
Build a reliable data foundation connecting product, customer and revenue data in one location.
6 Weeks
£36k
Clear, data-backed insight into which features drive adoption, retention, and revenue outcomes.
8-12 Weeks
£48K – £72k
User-level predictive models identifying churn risk or expansion propensity, enabling personalised targeting.
6 Weeks
£36k
Behavioural alerts activated within CRM and marketing tools to drive conversion, retention, and reactivation.
8 – 12 Weeks
£48k – £72k
Established decision processes, shared metrics, and ongoing support to ensure your data performs.
Ongoing Support
Post Project
Your Collaboration With Us
We deploy an experienced data team tailored to your business and technical needs, scaling resources up or down across each project phase to ensure efficiency and high-quality delivery.
- Project Lead: Hands-on management of delivery
- Engineering Lead: Design optimal data architecture
- Data Engineer: Pipeline creation & optimisation
- Data Analysts: Data modelling, reporting & activation
- Data Strategist: Business impact & data adoption
A Few Case Studies
Sharing Our Knowledge
Get In Touch
Our friendly team are always on hand to answer questions, troubleshoot problems and point you in the right direction.
