Scaling Your Data: The Fly Stage In today's rapidly evolving business landscape, organisations are increasingly turning to predictive analytics to gain a competitive edge, but embedding data across an organisation…
read moreScaling Your Data: The Run Stage In today's data-centric world, businesses that harness the power of analytics have a competitive advantage. Analytics is a journey and we’ve separated out that…
read moreScaling Your Data: The Walk Stage In today's data-driven world, businesses are increasingly realising the importance of leveraging analytics to gain insights and make informed decisions. Analytics is a journey…
read moreCustomer Data Platforms: Off-The-Shelf vs Composable Every business is looking to get closer to their customers and create that ‘one source of the truth’ but this can be immensely challenging.…
read moreWhat Makes A Successful Data Team? The #1 thing that all data team should strive for is to be: Value-Driven It might seem vague at first but it is an…
read moreAttribution In The Privacy Era Attribution is the process of assigning core business entities (i.e. users, orders, leads, etc.) to a marketing provenance (i.e. source, campaign, ad, placement, etc.). It…
read moreA Data-Driven Approach To Ideal Customer Profiles What is an Ideal Customer Profile?An Ideal Customer Profile is a hypothetical description of the type of customer(s) you’d like to sell to.…
read moreData-Driven Smarketing Smarketing is the process of merging and aligning sales and marketing team efforts towards common goals: create a streamlined and customer-centric experience throughout the customer journey in order…
read moreCrucial Advice For Growing With Data The great thing about being an analytics agency is that we get to work alongside a wide breadth of different clients, all at different…
read moreAnalytics Essentials: Data Dictionary A data dictionary captures and defines KPIs across all business functions. It outlines the business and technical definitions for each metric along with other useful information. …
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