Using Data To Find High LTV Customers

Thursday 16th Feb
11 - 11:40am (UK)
Online Webinar

What's This About?

Finding new customers is a challenge for any business. Demand won’t generate itself, so how can you ensure you’re spending your time, effort and money on customers that will not only stay but grow over time?  We’ll be discussing how to define, track and predict LTV.

Who's this for?

We guarantee the webinar will be jargon free and accessible to everyone. This webinar may be particularly interesting to Marketing professionals looking to improve ROI or business owners looking to grow.

What will I learn?

  • How to apply predictive LTV to CRMs and marketing tools?
  • How do you define, track and use it to optimise marketing spend?
  • A quick overview on various marketing attribution models.

Meet Your Hosts

Co-Founder

Candice Ren

Candice Ren is the co-founder of 173tech, a modern analytics agency helping fast-growing companies turn data into powerful growth engines. Prior to 173tech, as the Head of Analytics at Bumble, Candice was responsible for building its analytics function from scratch to $3 billion exit in 5 years, whose team was tasked with optimising the user journey and monetisation efforts across its portfolio of apps.

Co-Founder

Robin Watteaux

Robin is another bumble allum with 15+ years experience and has worked agency side for google themselves. He has specialist knowledge in marketing analytics and has worked on implementing data into global campaigns.

We are the perfect blend of strategic thinking and technical implementation.

hello@173tech.com

Old Street, London