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Marketing Analytics

Why you DON’T need AI for personalisation
Why you DON’T need AI for personalisation

Why you DON’T need AI for personalisation “Personalisation at scale.” Has been something of mission statement for a lot of marketing departments in the past few years. And while this…

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Attribution In The Privacy Era
Attribution In The Privacy Era

Attribution In The Privacy Era Attribution is the process of assigning core business entities (i.e. users, orders, leads, etc.) to a marketing provenance (i.e. source, campaign, ad, placement, etc.). It…

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Data-Driven Smarketing
Data-Driven Smarketing

Data-Driven Smarketing Smarketing is the process of merging and aligning sales and marketing team efforts towards common goals: create a streamlined and customer-centric experience throughout the customer journey in order…

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Customer Journey Data Map
Customer Journey Data Map

Customer Journey Data Map All (data) strategies start from the customer journey. How do consumers come to know about your products and services? What level of nurturing or product education…

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Where to start with Marketing Attribution?
Where to start with Marketing Attribution?

Where to start with Marketing Attribution? “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker While ever there’s been businesses…

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Key Metrics for Subscription Models
Key Metrics for Subscription Models

Key Metrics for Subscription Models If you are running a subscription service, recurring revenue is without a doubt the most important metric to keep track of. What are the key…

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5 Key Metrics For DTC Founders
5 Key Metrics For DTC Founders

5 Key Metrics For DTC Founders What metrics really matter? Since the inception of 173tech, we have spoken with hundreds of businesses about their data challenges and this is one…

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Wasting Thousands On PPC And Not Realising?
Wasting Thousands On PPC And Not Realising?

Wasting Thousands On PPC And Not Realising? PPC has become significantly more expensive over the last five years and along with an increase in cost, there's also been increased competition…

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Getting Started With eCommerce Analytics
Getting Started With eCommerce Analytics

Getting Started With eCommerce Analytics All roads lead to Rome. When it comes to eCommerce analytics, there are almost too many available routes. You might be juggling insights from multiple…

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Activating Your Customer Data
Activating Your Customer Data

Activating Your Customer Data Customer data can be an invaluable asset that can provide companies with insights into their customers' behaviours, preferences, and needs. By analysing this data, companies can tailor…

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