Reverse ETL - How To Get There Reverse ETL allows you to pipe modelled data directly into the applications that your business users are already familiar with. It is a…
read moreHow Is Data Activated Today? In the age of information, data has become the lifeblood of modern businesses. Companies have access to an unprecedented wealth of data on their customers…
read moreWhat Are The Challenges With Personalisation? Personalisation seems simple, it is all about combining your data to hone messaging. Yet companies of all sizes are struggling to initiate successful campaigns.…
read morePersonalisation: What Does Good Look Like? A Simple Scenario…Imagine you are a valued customer at a luxury hotel chain, Five Seasons. You have just arrived in New York for an…
read moreWhy you DON’T need AI for personalisation “Personalisation at scale.” Has been something of mission statement for a lot of marketing departments in the past few years. And while this…
read moreAttribution In The Privacy Era Attribution is the process of assigning core business entities (i.e. users, orders, leads, etc.) to a marketing provenance (i.e. source, campaign, ad, placement, etc.). It…
read moreData-Driven Smarketing Smarketing is the process of merging and aligning sales and marketing team efforts towards common goals: create a streamlined and customer-centric experience throughout the customer journey in order…
read moreCustomer Journey Data Map All (data) strategies start from the customer journey. How do consumers come to know about your products and services? What level of nurturing or product education…
read moreWhere to start with Marketing Attribution? “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker While ever there’s been businesses…
read moreKey Metrics for Subscription Models If you are running a subscription service, recurring revenue is without a doubt the most important metric to keep track of. What are the key…
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