How Data Is Activated Today?
Reverse ETL gives you many of the positives from above, without the downsides namely:Your modelled data can be used to create lists, flags and notifications inside the applications your teams…
read more
https://173tech.com/wp-content/themes/impeka/images/empty/thumbnail.jpg
150
150
173tech
173tech
https://173tech.com/wp-content/themes/impeka/images/empty/thumbnail.jpg
Personalisation: What Does Good Look Like?
weekly reports to users on how their writing has improved, but it also pits them against the rest of the user base. In feeding back user’s own stats they encourage…
read more
https://173tech.com/wp-content/themes/impeka/images/empty/thumbnail.jpg
150
150
173tech
173tech
https://173tech.com/wp-content/themes/impeka/images/empty/thumbnail.jpg
Attribution In The Privacy Era
The Privacy Balancing Act Privacy is a key concern to customers that is not going to go away and many brands are forced to try and find a compromise between…
read moreData-Driven Smarketing
Above is a quick example of a HR platform targeting SMEs. Emily, a co-founder of a growing analytics agency, is spending valuable time doing payroll each month. She clicked on…
read more
https://173tech.com/wp-content/themes/impeka/images/empty/thumbnail.jpg
150
150
173tech
173tech
https://173tech.com/wp-content/themes/impeka/images/empty/thumbnail.jpg
Where to start with Marketing Attribution?
Where to start with Marketing Attribution? “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker While ever there’s been businesses…
read moreWhy is marketing attribution so difficult?
Why Is Marketing Attribution So Difficult? Every business wants to understand where customers are coming from so they can optimise their marketing and advertising strategy. But behind every purchase is…
read more- 1
- 2