Marketing Analytics

Customer Journey Data Map
Customer Journey Data Map

Customer Journey Data Map All (data) strategies start from the customer journey. How do consumers come to know about your products and services? What level of nurturing or product education…

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Key Metrics for Subscription Models
Key Metrics for Subscription Models

Key Metrics for Subscription Models If you are running a subscription service, recurring revenue is without a doubt the most important metric to keep track of. What are the key…

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5 Key Metrics For DTC Founders
5 Key Metrics For DTC Founders

5 Key Metrics For DTC Founders What metrics really matter? Since the inception of 173tech, we have spoken with hundreds of businesses about their data challenges and this is one…

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Getting Started With eCommerce Analytics
Getting Started With eCommerce Analytics

Getting Started With eCommerce Analytics All roads lead to Rome. When it comes to eCommerce analytics, there are almost too many available routes. You might be juggling insights from multiple…

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Accelerating Growth With Analytics: Closing The Loop
Accelerating Growth With Analytics: Closing The Loop

Accelerating Growth With Analytics 5 In previous posts, we went through the four stages of user journey and how analytics can be applied to accelerate growth at each step: acquisition…

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Accelerating Growth With Analytics: User Retention
Accelerating Growth With Analytics: User Retention

Accelerating Growth With Analytics 4 In the previous post, we discussed various ways to evaluate and improve user engagement. Retention goes hand in hand with engagement. Engaged users are more…

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Using Data To Improve Marketing ROI
Using Data To Improve Marketing ROI

Using Data To Improve Marketing ROI When it comes to data and analytics, the first 'port of call' is often attribution, understanding in black and white which channels are converting…

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Accelerating Growth With Analytics: User Engagement
Accelerating Growth With Analytics: User Engagement

Accelerating Growth Cycles with Analytics, Part 3: User Engagement Once users are activated, the next goal is to increase the intensity and frequency of their actions, aka higher engagement levels.…

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Accelerating Growth With Analytics: User Activation
Accelerating Growth With Analytics: User Activation

Accelerating Growth With Analytics 2 Once you get users through the door (or onto the app or website), you want them to make certain actions so they move on to…

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Using Analytics To Improve Customer Acquisition
Using Analytics To Improve Customer Acquisition

Using Analytics To Improve Customer Acquisition Every business is looking to leverage digital channels to find new customers and users, but competition is fierce! The secret weapon to winning the traffic…

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