Attribution In The Privacy Era
Attribution In The Privacy Era Attribution is the process of assigning core business entities (i.e. users, orders, leads, etc.) to a marketing provenance (i.e. source, campaign, ad, placement, etc.). It…
read moreAttribution In The Privacy Era Attribution is the process of assigning core business entities (i.e. users, orders, leads, etc.) to a marketing provenance (i.e. source, campaign, ad, placement, etc.). It…
read moreData-Driven Smarketing Smarketing is the process of merging and aligning sales and marketing team efforts towards common goals: create a streamlined and customer-centric experience throughout the customer journey in order…
read moreCustomer Journey Data Map All (data) strategies start from the customer journey. How do consumers come to know about your products and services? What level of nurturing or product education…
read moreKey Metrics for Subscription Models If you are running a subscription service, recurring revenue is without a doubt the most important metric to keep track of. What are the key…
read more5 Key Metrics For DTC Founders What metrics really matter? Since the inception of 173tech, we have spoken with hundreds of businesses about their data challenges and this is one…
read moreGetting Started With eCommerce Analytics All roads lead to Rome. When it comes to eCommerce analytics, there are almost too many available routes. You might be juggling insights from multiple…
read moreActivating Your Customer Data Customer data can be an invaluable asset that can provide companies with insights into their customers' behaviours, preferences, and needs. By analysing this data, companies can tailor…
read moreHow To Measure Retention We're all probably familiar with the stat that it costs 5 times more to acquire new customers than retaining existing ones and that increasing customer retention…
read moreUsing Data To Improve Marketing ROI When it comes to data and analytics, the first 'port of call' is often attribution, understanding in black and white which channels are converting…
read moreAccelerating Growth Cycles with Analytics, Part 3: User Engagement Once users are activated, the next goal is to increase the intensity and frequency of their actions, aka higher engagement levels.…
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