Relationships are the lifeblood of your business.
Ensure your CRM is the beating heart.
This is the road to Agentic CRM.
Relationships are the lifeblood of your business.
Ensure your CRM is the beating heart.
This is the road to Agentic CRM.
It starts with knowing your customer.
It ends with them knowing you.
Most CRMs today are built around campaigns, journeys and rules that teams define in advance. If only customers behaved in neat, predictable ways!
Every interaction gives you another piece of the puzzle, but only if you are leveraging those signals.

Customer signals continuously identify
who needs attention

Behaviour, context and propensity
determine how to act

Consent and engagement determine
when best to reach each customer
See what this could look like for you.
This is not another tool. It is a bespoke system, built closely with your team, designed to turn data into action.
What we will build, together.
Step-by-step & side-by-side
Agentic CRM starts with your customers, your data and your commercial priorities.
Together, we will turn those into a decisioning capability that continuously determines who needs attention, what should happen next, when to act.
No matter where you are today, we can produce magic in months.
More life in your lifecycle.
Bigger impact with less effort.
You stay in control.
You just have more time to think.
You set the strategy, objectives, guardrails and measures of success, the agentic layer operates within them.
Our work ensures that every decision can be understood, monitored and challenged. Not a black box you hand control to, but a capability your team controls and continuously improves.
Lessons from the front line.
Useful guides & articles.

eBook:
Agentic CRM, without the hype
Who are 173tech?
Your guides on the path.
173tech turns data into direction. Founded by the team that led analytics at Bumble from idea to a $3bn exit, we bring senior data talent to ambitious businesses that want to move faster and build capabilities that last.
We work as an extension of your team; combining strategy, analytics and engineering to deliver measurable value.
Our work speaks for itself.
(But the 9.4/10 NPS from 50+ clients is nice too)

Data
Foundations
Trusted, connected and built to scale.

Intelligent
Models
Understand, predict and recommend.

Agentic
AI
Personalise, automate and act.


























































