marketing

Customer Journey Data Map
Customer Journey Data Map

Customer Journey Data Map All (data) strategies start from the customer journey. How do consumers come to know about your products and services? What level of nurturing or product education…

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Using Data To Improve Marketing ROI
Using Data To Improve Marketing ROI

Using Data To Improve Marketing ROI When it comes to data and analytics, the first 'port of call' is often attribution, understanding in black and white which channels are converting…

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