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marketing

Why you DON’T need AI for personalisation
Why you DON’T need AI for personalisation

Why you DON’T need AI for personalisation “Personalisation at scale.” Has been something of mission statement for a lot of marketing departments in the past few years. And while this…

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Data-Driven Smarketing
Data-Driven Smarketing

Data-Driven Smarketing Smarketing is the process of merging and aligning sales and marketing team efforts towards common goals: create a streamlined and customer-centric experience throughout the customer journey in order…

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Customer Journey Data Map
Customer Journey Data Map

Customer Journey Data Map All (data) strategies start from the customer journey. How do consumers come to know about your products and services? What level of nurturing or product education…

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Where to start with Marketing Attribution?
Where to start with Marketing Attribution?

Where to start with Marketing Attribution? “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker While ever there’s been businesses…

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Wasting Thousands On PPC And Not Realising?
Wasting Thousands On PPC And Not Realising?

Wasting Thousands On PPC And Not Realising? PPC has become significantly more expensive over the last five years and along with an increase in cost, there's also been increased competition…

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Using Data To Improve Marketing ROI
Using Data To Improve Marketing ROI

Using Data To Improve Marketing ROI When it comes to data and analytics, the first 'port of call' is often attribution, understanding in black and white which channels are converting…

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