Data-Driven Smarketing Smarketing is the process of merging and aligning sales and marketing team efforts towards common goals: create a streamlined and customer-centric experience throughout the customer journey in order…
read moreCustomer Journey Data Map All (data) strategies start from the customer journey. How do consumers come to know about your products and services? What level of nurturing or product education…
read moreUsing Data To Improve Marketing ROI When it comes to data and analytics, the first 'port of call' is often attribution, understanding in black and white which channels are converting…
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