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Why you DON’T need AI for personalisation
Why you DON’T need AI for personalisation
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Why you DON’T need AI for personalisation “Personalisation at scale.” Has been something of mission statement for a lot of marketing departments in the past few years. And while this…

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Data-Driven Smarketing
Data-Driven Smarketing
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Data-Driven Smarketing Smarketing is the process of merging and aligning sales and marketing team efforts towards common goals: create a streamlined and customer-centric experience throughout the customer journey in order…

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Customer Journey Data Map
Customer Journey Data Map
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Customer Journey Data Map All (data) strategies start from the customer journey. How do consumers come to know about your products and services? What level of nurturing or product education…

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Where to start with Marketing Attribution?
Where to start with Marketing Attribution?
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Where to start with Marketing Attribution? “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker While ever there’s been businesses…

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Wasting Thousands On PPC And Not Realising?
Wasting Thousands On PPC And Not Realising?
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Wasting Thousands On PPC And Not Realising? PPC has become significantly more expensive over the last five years and along with an increase in cost, there's also been increased competition…

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Using Data To Improve Marketing ROI
Using Data To Improve Marketing ROI
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Using Data To Improve Marketing ROI When it comes to data and analytics, the first 'port of call' is often attribution, understanding in black and white which channels are converting…

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