ecommerce

Key Metrics for Subscription Models
Key Metrics for Subscription Models

Key Metrics for Subscription Models If you are running a subscription service, recurring revenue is without a doubt the most important metric to keep track of. What are the key…

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5 Key Metrics For DTC Founders
5 Key Metrics For DTC Founders

5 Key Metrics For DTC Founders What metrics really matter? Since the inception of 173tech, we have spoken with hundreds of businesses about their data challenges and this is one…

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Is Shopify A Blocker To Customer Closeness?
Is Shopify A Blocker To Customer Closeness?

Product Variants: The difficulty measuring performance in Shopify Shopify analytics tend to offer incomplete and somewhat inaccurate insights, especially on key metrics such as Average Order Value and Customer Lifetime Value.…

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Why Analytics From Google & Shopify Don’t Match.
Why Analytics From Google & Shopify Don’t Match.

Why analytics from Google & Shopify don't match. Analytics is all about transforming the world around us into cold, hard facts which can inform our decisions. So it can be…

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Getting Started With eCommerce Analytics
Getting Started With eCommerce Analytics

Getting Started With eCommerce Analytics All roads lead to Rome. When it comes to eCommerce analytics, there are almost too many available routes. You might be juggling insights from multiple…

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