Projects Funded By Google For Startups
173tech is a certified Google Cloud Partner. These three products have been approved for funding through the Google for Startups programme. Each one delivers a production-ready data pipeline that you own outright, built to scale as you grow.
Marketing KPI
Automation
Product Analytics
Dashboard
Investor Update
Dashboard
Three Products. Fully Funded by Google.
Marketing KPI Automation
Stop pulling numbers manually. Start making decisions. A fully automated marketing data pipeline that consolidates performance data from your channels into BigQuery, calculates your KPIs, and powers a live dashboard your team can act on immediately.
- Replaces hours of weekly manual reporting across paid, organic and owned channels
- Tracks spend, conversion and CAC by channel, with AI-generated analysis surfacing recommended actions
- A pipeline you own and can extend as your marketing stack evolves
Easily understand which channels are attracting your highest-value customers and where to focus your spend.
Product Analytics Dashboard
Most product teams are flying blind. This pipeline shows you exactly how your users engage with your product: core engagement metrics, feature adoption curves, retention cohorts, conversion funnels, and activity breakdowns by device, country, source, and subscription status.
- Tracks DAU, MAU, stickiness, sessions, and average activity per user with month-on-month and year-on-year comparisons
- Breaks down feature adoption, retention, and usage intensity by cohort, device, source, country, and subscription status
- Architected to scale with you, on a data stack you own, control, and adapt as your needs evolve
Investor Dashboard
Polished monthly investor updates without the manual effort. The metrics are automated. The narrative is yours. Your team adds highlights, lowlights, priorities, and asks in plain text each month, while revenue, DAU, MAU, stickiness, and retention update themselves.
- Automatically tracks revenue growth, churn, expansion, DAU, MAU, stickiness, and retention cohorts
- Flexible narrative sections let the team add context, wins, risks and forward priorities
- Cuts investor update preparation from 10 to 20 hours monthly down to 1 to 2 hours
"70% of the companies pitching to me have terrible data readiness." Lina Chong, Partner, HV Capital
Your Collaboration With Us
We deploy an experienced data team tailored to your business and technical needs, scaling resources up or down across each project phase to ensure efficiency and high-quality delivery.
- Project Lead: Hands-on management of delivery
- Engineering Lead: Design optimal data architecture
- Data Engineer: Pipeline creation & optimisation
- Data Analysts: Data modelling, reporting & activation
- Data Strategist: Business impact & data adoption
Frequently Asked Questions
How much time is needed from us?
Very little. Other than granting us access to your data sources, we handle everything. These engagements are designed to be lightweight from your side.
Do I get to decide what goes into the dashboard?
These products are built around a proven metrics framework rather than a blank canvas. That is by design. The most common trap we see founders fall into is spending weeks debating what to track. We have already solved that. You have the flexibility to extend them as your needs grow.
Why is Google funding this? What's the catch?
There is no catch. Google want fast-growing companies building on their stack to have strong data foundations from the start. 173tech has been building on Google Cloud for years. The programme is a natural fit for both sides.
Is this really free?
Yes. These products are fully funded through the Google for Startups programme. There is no cost to you as long as you are eligible. We confirm eligibility before any work begins.
What do I need to qualify?
You need to be a pre-seed, seed, or Series A company that has not previously received Google for Startups credits. We check eligibility quickly and will tell you straight away if you do not qualify.
How long does it take to set up?
Typically up to one week from access being granted. If anything on your end requires more time, we will let you know upfront.
Do I own the data and the dashboard?
Yes, entirely. Everything is built on your own Google Cloud infrastructure. No data leaves your environment and there is no vendor lock-in.
What happens after it is built?
We hand over a fully documented, working pipeline. You own it and your team can manage it. If you want to expand it or build on top of it, we are here for that conversation.
Get In Touch
Our friendly team are always on hand to answer questions, troubleshoot problems and point you in the right direction.
