Projects Funded By Google For Startups
173tech is a certified Google Partner. These projects have been approved for funding through the Google for Startups programme, each delivering a modern, scalable, cost-effective data pipeline that the client owns outright and can expand as they grow.
Marketing KPI
Automation
Product Analytics
Dashboard
Investor Update
Dashboard
Our Free Fully Funded Offerings
Marketing KPI Automation
Stop pulling numbers manually. Start making decisions. A fully automated marketing data pipeline that consolidates performance data from your channels into BigQuery, calculates KPIs and surfaces them in a clean dashboard your team can act on immediately.
- Replaces hours of weekly manual reporting across paid, organic and owned channels
- Tracks CAC, ROAS, conversion rates and pipeline contribution in one place
- A pipeline you own and can extend as your marketing stack evolves
Easily understand marketing spend across channels to see whats attracting high value customers
Product Analytics Dashboard
Understand what your users are actually doing. A scalable product analytics pipeline delivering a multi-tab dashboard across feature adoption, user cohorts, retention, device breakdown and subscription conversion. Built to grow with the product, not against it.
- Tracks North Star metrics: DAU, MAU, stickiness and retention by cohort
- Breaks down performance by country, device, product feature and subscription status
- Built on Metabase and BigQuery, scalable from seed to Series A and beyond
Understand your top features and activities and how sessions and unsage translates into stickiness.
Investor Dashboard
Polished monthly investor updates without the manual effort. A monthly investor reporting pipeline that gives investors fast, clear and reliable insights. It automates the metrics, leaving space for the team to add context, commentary and priorities in their own words each month.
- Covers revenue, churn, expansion, DAU, MAU, stickiness and cash runway
- Flexible narrative sections let the team add context, wins, risks and forward priorities
- Cuts investor update preparation from 10 to 20 hours monthly down to 1 to 2 hours
"70% of the companies pitching to me have terrible data readiness." Lina Chong, Partner, HV Capital
Your Collaboration With Us
We deploy an experienced data team tailored to your business and technical needs, scaling resources up or down across each project phase to ensure efficiency and high-quality delivery.
- Project Lead: Hands-on management of delivery
- Engineering Lead: Design optimal data architecture
- Data Engineer: Pipeline creation & optimisation
- Data Analysts: Data modelling, reporting & activation
- Data Strategist: Business impact & data adoption
Frequently Asked Questions
How much time is needed from us?
These projects are intended to be very light engagement. Other than granting us access, we should not need too much time or input from you.
Do I get to decide what goes into the dashboard?
We have built these offerings around recommend metrics. They are designed to be lightweight and effective rather than fully bespoke. For complex custom builds, we can discuss scope and pricing.
Why is Google funding this? What's the catch?
There is no catch! Google know that competition is fierce when it comes to the data and analytics space and so in funding these initiatives they hope to establish relationships with growing companies. 173tech were already recommending Google's solutions and so it was a natural partnership for us.
Get In Touch
Our friendly team are always on hand to answer questions, troubleshoot problems and point you in the right direction.
