Data Strategy

3 Key Data Lessons For Startups
3 Key Data Lessons For Startups

3 Key Data Lessons For Startups Getting a startup off the ground can be a roller coaster ride! In the first couple of years - you convinced investors, built an…

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3 Challenges In Creating Value-Driven Data
3 Challenges In Creating Value-Driven Data

3 Challenges In Creating Value-Driven Data We often say that good data should align with your business strategy and goals. Easy to say, but harder to achieve. A 2021 survey…

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Key Metrics for Subscription Models
Key Metrics for Subscription Models

Key Metrics for Subscription Models If you are running a subscription service, recurring revenue is without a doubt the most important metric to keep track of. What are the key…

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5 Key Metrics For DTC Founders
5 Key Metrics For DTC Founders

5 Key Metrics For DTC Founders What metrics really matter? Since the inception of 173tech, we have spoken with hundreds of businesses about their data challenges and this is one…

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Is Shopify A Blocker To Customer Closeness?
Is Shopify A Blocker To Customer Closeness?

Product Variants: The difficulty measuring performance in Shopify Shopify analytics tend to offer incomplete and somewhat inaccurate insights, especially on key metrics such as Average Order Value and Customer Lifetime Value.…

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Setting Up A Data Stack Without Breaking The Piggy Bank
Setting Up A Data Stack Without Breaking The Piggy Bank

Setting Up A Data Stack Without Breaking The Piggy Bank Here at 173tech we are passionate about driving ROI from data and analytics. One of the biggest blockers to this…

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Freemium Apps: Five Data Strategies To Increase Revenue
Freemium Apps: Five Data Strategies To Increase Revenue

Freemium Apps: Five Data Strategies To Increase Revenue Freemium apps offer a set of baseline functionalities for free and premium features with a fee, typically on a subscription basis. LinkedIn is…

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Getting Started With eCommerce Analytics
Getting Started With eCommerce Analytics

Getting Started With eCommerce Analytics All roads lead to Rome. When it comes to eCommerce analytics, there are almost too many available routes. You might be juggling insights from multiple…

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Accelerating Growth With Analytics: Closing The Loop
Accelerating Growth With Analytics: Closing The Loop

Accelerating Growth With Analytics 5 In previous posts, we went through the four stages of user journey and how analytics can be applied to accelerate growth at each step: acquisition…

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