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Data Strategy

3 Challenges In Creating Value-Driven Data

3 Challenges In Creating Value-Driven Data We often say that good data should align with your business strategy and goals. Easy to say, but harder to achieve. A 2021 survey…

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Why Your Startup Needs Data Now

Why Your Startup Needs Data Now A lot of startups we talk to are worried about making an expensive mistake when it comes to setting up their data stack, but…

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6 Benefits To Embracing Data

Six Benefits To Embracing Data Data is the new oil. It's often difficult to find. Can be painstaking to bring to the surface, and is only valuable once it's been…

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Key Metrics for Subscription Models

Key Metrics for Subscription Models If you are running a subscription service, recurring revenue is without a doubt the most important metric to keep track of. What are the key…

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The Importance Of Data Strategy

The Importance Of Data Strategy You may have heard the adage "Don't start with the data, start with the problem." But which problems do you start with? And how will…

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5 Key Metrics For DTC Founders

5 Key Metrics For DTC Founders What metrics really matter? Since the inception of 173tech, we have spoken with hundreds of businesses about their data challenges and this is one…

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Is Shopify A Blocker To Customer Closeness?

Product Variants: The difficulty measuring performance in Shopify Shopify analytics tend to offer incomplete and somewhat inaccurate insights, especially on key metrics such as Average Order Value and Customer Lifetime Value.…

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Setting Up A Data Stack Without Breaking The Piggy Bank

Setting Up A Data Stack Without Breaking The Piggy Bank Here at 173tech we are passionate about driving ROI from data and analytics. One of the biggest blockers to this…

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Maximise Data ROI With The S.C.A.L.E Principle

Maximise Data ROI with the S.C.A.L.E principle How do you make the most out of your data? How do you ensure that your investment into infrastructure and analysis pays off?…

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Freemium Apps: Five Data Strategies To Increase Revenue

Freemium Apps: Five Data Strategies To Increase Revenue Freemium apps offer a set of baseline functionalities for free and premium features with a fee, typically on a subscription basis. LinkedIn is…

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