“Data only creates value when it changes how decisions get made. Over seven years spanning energy, finance and eCommerce, I’ve seen firsthand how the same data can either gather dust or fundamentally shift a business’s direction, depending on how it’s framed and who it reaches. The most impactful work has always come from getting close to the business problem first, understanding what’s actually at stake, and then letting the data tell the story. That’s the approach I bring to every client engagement at 173tech.”