Washclub - 173tech

Data Launcher

Centralised and detailed reporting allows Washclub to tailor their offering, messaging and promotion.

Full data stack setup, modelled and dashboards created in 12 weeks.

Objective

Washclub is a same-day laundry company currently focusing on New York, and with a plan to start rapidly scaling their business there and expanding to other areas. In order to facilitate this growth they wanted a more granular understanding on their operations, finance and marketing attribution.

Solution

Washclub had a number of different reports coming from different locations, partners, referrers and systems which made it difficult to gain one source of the truth. By centralising this data and building out an extensive product catalogue we were able to serve them up granular performance metrics. How many shirts were dry cleaned in Brooklyn last week? Washclub knows. We created a series of automated dashboards in Metabase so they could easily track performance.

Value

Our work modelling customer data and purchasing patterns led to a fundamental rethink on Washclub’s services, they re-introduced new subscription models and with bucketed cohorts of customers, could easily identify who could be upsold on this.

Testimonial

“I wanted to work with a partner, not a supplier. Someone who felt like they had a stake in my business. 173tech really took the time to learn about what and how we operate, the culture we were trying to promote and often came up with ideas outside of any brief we put together if they felt Washclub as a business would benefit in the long-term.” Rick Rome, Founder

Tech Stack

GCP, BigQuery, Hevo, dbt, Github Actions, Metabase

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