shopify

5 Key Metrics For DTC Founders
5 Key Metrics For DTC Founders

5 Key Metrics For DTC Founders What metrics really matter? Since the inception of 173tech, we have spoken with hundreds of businesses about their data challenges and this is one…

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Is Shopify A Blocker To Customer Closeness?
Is Shopify A Blocker To Customer Closeness?

Product Variants: The difficulty measuring performance in Shopify Shopify analytics tend to offer incomplete and somewhat inaccurate insights, especially on key metrics such as Average Order Value and Customer Lifetime Value.…

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Why Analytics From Google & Shopify Don’t Match.
Why Analytics From Google & Shopify Don’t Match.

Why analytics from Google & Shopify don't match. Analytics is all about transforming the world around us into cold, hard facts which can inform our decisions. So it can be…

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