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What Makes A Successful Data Team?
What Makes A Successful Data Team?

What Makes A Successful Data Team? The #1 thing that all data team should strive for is to be: Value-Driven It might seem vague at first but it is an…

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Data-Driven Smarketing
Data-Driven Smarketing

Data-Driven Smarketing Smarketing is the process of merging and aligning sales and marketing team efforts towards common goals: create a streamlined and customer-centric experience throughout the customer journey in order…

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Crucial Advice For Growing With Data
Crucial Advice For Growing With Data

Crucial Advice For Growing With Data The great thing about being an analytics agency is that we get to work alongside a wide breadth of different clients, all at different…

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Activating Your Customer Data
Activating Your Customer Data

Activating Your Customer Data Customer data can be an invaluable asset that can provide companies with insights into their customers' behaviours, preferences, and needs. By analysing this data, companies can tailor…

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How To Measure Retention
How To Measure Retention

How To Measure Retention We're all probably familiar with the stat that it costs 5 times more to acquire new customers than retaining existing ones and that increasing customer retention…

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Accelerating Growth With Analytics: User Engagement
Accelerating Growth With Analytics: User Engagement

Accelerating Growth Cycles with Analytics, Part 3: User Engagement Once users are activated, the next goal is to increase the intensity and frequency of their actions, aka higher engagement levels.…

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Improving Your Activation
Improving Your Activation

Accelerating Growth With Analytics: User Activation Once you get users through the door (or onto the app or website), you want them to make certain actions so they move on…

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Using Analytics To Improve Customer Acquisition
Using Analytics To Improve Customer Acquisition

Using Analytics To Improve Customer Acquisition Every business is looking to leverage digital channels to find new customers and users, but competition is fierce! The secret weapon to winning the traffic…

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