Customer Data Platforms: Off-The-Shelf vs Composable Every business is looking to get closer to their customers and create that ‘one source of the truth’ but this can be immensely challenging.…
read moreWhere to start with Marketing Attribution? “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker While ever there’s been businesses…
read moreProduct Variants: The difficulty measuring performance in Shopify Shopify analytics tend to offer incomplete and somewhat inaccurate insights, especially on key metrics such as Average Order Value and Customer Lifetime Value.…
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