Automated long-term marketing ROI based on LTV predictions.
Layered models to balance early signals & improved accuracy.
Tech Stack: AWS, Stitch, Snowflake, Metabase
Leverage historical data to evaluate the quality of customers acquired in terms of predicted LTV.
We created a layered approach to LTV prediction modelling in order to balance between early signals for marketing and higher accuracy as more data comes in.
LTV predictions are automated and integrated into the marketing performance dashboard to optimise towards long-term ROI. And a company-wide LTV/CAC dashboard to track all marketing spend and return.
“Communication is always swift and the team never missed a deadline which is quite impressive.”
Tom Jansen, Team Lead Data
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