Connectd - 173tech

Data Product

Delivered self-service dashboards for 5,000+ companies in 12 weeks

Objective

Automate reporting for hundreds of companies, giving investors self-service insights.

Obstacle

Deliver dashboards that integrate seamlessly while keeping costs lean and scalable.

Outcome

Embedded automated dashboards at the core of Connectd’s platform.

Background

Connectd has redefined how over 5,200 companies and investors connect, removing middlemen and streamlining the investment cycle into a faster, smarter process. As the platform grew, they wanted to go further: embedding self-service analytics dashboards directly into their subscription offering. To make it happen, Connectd partnered with 173tech.

Challenges

Embedding: The first challenge was embedding analytics so they felt like a natural extension of the platform, not a bolt-on. Dashboards had to elevate the user experience without disrupting the product’s core design or performance. At the same time, Connectd needed to balance data refresh speed with cost efficiency, keeping insights timely without overspending.

Product Integration: The second challenge was ensuring analytics worked in lockstep with Connectd’s subscription model. Insights needed to be real, actionable, and tiered appropriately, but still affordable to deliver. This required careful design decisions that married technical execution with business goals, ensuring analytics added value without adding financial strain.

Solution

Pipeline: A key objective was to build a scalable data pipeline that could handle updates from hundreds of companies every day, without driving up costs. Through smart data management, automation, and streamlined processes, we created a system that delivers high-volume updates efficiently while keeping operations lean.

One Source Of Truth: Our process involved pulling together disparate information from multiple channels and transforming it into a structured, easily accessible format within Connectd’s central data warehouse. By bringing this data together in one place, we laid the foundation for more effective analysis, enabling Connectd to have a single, reliable source of truth for their platform’s analytics.

Impact

Cost Control: To keep operations efficient, we introduced overnight batch processing. This approach refreshed data daily, cutting costs dramatically while still delivering timely, relevant insights. Striking this balance between freshness and affordability was crucial to meeting Connectd’s goals.

Data Product: With all data centralised, we applied robust data modelling to create a flexible foundation for analytics. Once the data was structured, Connectd could build a user experience on top of it, from tailored dashboards to subscription-based access, unlocking the ability to deliver the right insights to the right users. With well-modelled data, the possibilities were endless: every view, metric, and feature could be shaped around the needs of their clients.