Building on top of their existing technical architecture, we evaluated which data tools would suit their needs and built an efficient end-to-end data pipeline. We automated the extraction and modelling of data from their operational database, and designed and built dashboards to surface user and growth insights.With the data pipeline set up we then provided training to the team on using Metabase, segmented the user base for CRM purposes, and performed a deep-dived analysis on the modelled data to identify various strategies to maximise conversion.